Admissions Blog

Undergraduate Admissions Uncensored

Northeastern University wants to remain a safe space to send your $75 application fee

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Trick or treat? How about both? Late on Friday, October 12 (news dump time), Boston’s Northeastern University, in the person of Elizabeth Cheron, Dean of Admissions, sent high school counselors the following note:

Dear Colleague,

I am reaching out today with an update on Northeastern’s application. In setting up our application for Fall 2019, we added a common format short answer question asking a student to explain more about their most important extracurricular activity; our hope was to give applicants an opportunity to expand beyond the activities section and give our admissions committee a bit more information. Many of you probably recognized this question as being very similar to the old “short answer” question from the Common Application.

It was not our intent for this to be a writing supplement or involve the level of preparation that a writing supplement would require of an applicant. In the past few weeks, we have seen that it was causing unnecessary stress in the application process—as such we have chosen to remove the question from Northeastern‘s member-specific questions. As always, applicants to Northeastern can share more information by utilizing the upload feature in the Application Status Check once they have submitted an application. Please be in touch if you or your students have any questions. You can find the counselor who works with students from your school here.

Sincerely,

Elizabeth Cheron
Dean of Admissions
The Office of Undergraduate Admissions
Northeastern University
northeastern.edu/admissions

First, heaven forbid students applying to a university with an all-in retail price of $70,000/year be asked to put forth, “the level of preparation that a writing supplement would require of an applicant” when applying to Northeastern!

Second, putting on our essay editing/detective hat for a moment, we have to ask, who exactly was suffering from “unnecessary stress in the application process” Dean Cheron?

Does the reaction to answering such a prosaic little question as that which was removed from Northeastern’s application last week say a lot about the typical Northeastern applicant and his or her pain tolerance…or is the current Northeastern applicant being used as a scapegoat in this story?

Maybe the “stress” referred to in the email above refers to the stress of individuals in the Northeastern University admissions office who either didn’t want to read more than they have to or who were seeing such a decline (or diminished growth) in application numbers compared to this time last year that the assembled powers that be stooped so low as to change an application mid season? Come on! We’ve seen a lot of application shenanigans in recent years, but a supplemental short answer question disappearing is just ridiculous!

If only we could call Northeastern a cheap date, which it certainly is acting like by making this 11th hour move, but a $75 application fee is hardly cheap. And, again, have you seen Northeastern’s cost of attendance? This is Northeastern we are talking about.

The university, which has become ever more “selective” in recent years, certainly wants to do nothing to scare away international $tudent$, who make up nearly twenty percent of its entering first-year classes, and other typical Northeastern applicants who are accustomed to having to do nothing other than the bare minimum on the Common App to get in – at least to Northeastern. Many of those same students are more than willing to write 500-word essays to other colleges. But apparently not to Northeastern. Planning carefully ahead is clearly not the strong suit of employees at the top of the Northeastern University admissions office.

Either the best of the rest apply to Northeastern, or someone on the inside at Northeastern is trying to pull a fast one on us. Or both!

Meanwhile, Boston University has had supplemental essay/short answer questions for years. BU is also a wonderful school from which to earn an undergraduate degree. That is all.

Colleges continue to welcome applicant résumés

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Vanderbilt University allows resumes on both the Common App and the Coalition application.

High school students who invest time creating résumés may be handsomely rewarded in the college application process. Of 689 Common Application member colleges and universities that are “live” as of this writing, at least 224 — or about one-third — have made specific provisions for or even require the submission of this handy document.

This hasn’t always been the case. In fact, there remains a lingering controversy over the appropriateness of asking students to develop and maintain résumés throughout high school. And many colleges are very deliberate about not including them as part of their applications.

In her blog on college admissions at the University of Virginia, Jeanine Lalonde makes a point of repeating every year, “The Common App has a resume upload function and lets each school decide whether they want to use it. We are one of the schools that turned that function off. We prefer the Common App activity section to the various ways people choose to present their activities on resumes.”

But many college advisers and lots of colleges very much disagree.

“Almost as soon as I start guiding a student through college planning, I learn about the student’s interests and hobbies and discuss the importance of extracurricular commitment in and out of school – both for college admission and life enrichment. That naturally leads to an analysis of student engagement and the creation and continual updating of a résumé,” said Judi Robinovitz, a Certified Educational Planner in Palm Beach and Broward counties, Florida. “The résumé becomes far more than a list of activities. Rather, it highlights a student’s accomplishments about what she has done, why, how, and, most especially, how these actions have impacted lives (hers and others’).”

Robinovitz adds, “Here’s an important secret: when you share a thoughtfully prepared and detailed résumé with anyone who will write a recommendation, you’re likely to get a stronger and more anecdotal piece of writing that supports your application. Plus, through résumé creation now, we lay critical groundwork for undergraduate summer job and internship applications – and ultimately, for graduate school and vocational opportunities.”

In other words, a résumé represents an opportunity to collect, keep track of and reflect on accomplishments. And it’s likely to be a document the student will have to maintain, using different formats and styles, through college and beyond.

Most school-based and independent college counselors agree there’s no reason to include a résumé with a college application if it totally duplicates information contained in other parts of the application, unless of course, the school specifically asks for one. And plenty of colleges outside of the Common App system do, such as Georgetown University, Virginia Tech, MIT and the University of Texas at Austin.

For students using the Common Application, basic extracurricular-related information may be presented in the Activities section, which provides space to describe involvement in ten activities. Within each activity, the Position/Leadership blank allows 50 characters to give a solid indication of your position and the name of the organization in which you participate. A second box allows 150 characters to provide insight into what you’ve done and any distinctions you earned.

The Coalition provides space for extracurricular activities in the Profile section of the application. Students may enter up to eight activities and are asked to specify “the two primary activities that have taken up most of your extracurricular time during high school.” For each activity, the student is allowed 64 characters for the activity name (Cashier, Wegmans Grocery Store, Fairfax VA), as well as 255 characters for “one brief sentence describing the primary function of this activity” and an additional 255 characters to “[L]ist any positions/honors/awards received in this activity, if any.”

Students using the Universal College Application (UCA) may enter up to seven “Extracurriculars, Personal and Volunteer Experience[s]” and up to five employers or job-related activities.  While the characters allowed are more limited (35 for extracurricular and 32 for jobs), students are encouraged to provide more details in the Additional Information section.

But for some students, these activities sections are still limiting and don’t provide enough of an opportunity to showcase specific accomplishments or direct attention to relevant online content. In this case, the applicant has a couple of options.

 

First, check member questions for additional opportunities to provide details about extracurricular activities. This is where some Common App members have made provisions for an upload of a fully-formatted résumé. These include:

  • Boston College
  • Brandeis University
  • Brown University
  • Bucknell University
  • Claremont McKenna College
  • Colgate University *
  • Cornell University
  • Dartmouth College*
  • Davidson College**
  • George Mason University
  • George Washington University
  • Howard University
  • Johns Hopkins University**
  • Kenyon College
  • Lafayette College
  • Macalester College
  • Mount Holyoke College
  • Northeastern University
  • Rensselaer Polytechnic Institute
  • Santa Clara University
  • Trinity College
  • Tulane University
  • Union College*
  • University of Cincinnati
  • University of Massachusetts-Amherst
  • University of North Carolina-Chapel Hill
  • University of Pennsylvania*
  • Vanderbilt University*
  • Washington University in St. Louis*

Another option is to see if the college offers an alternate application that allows for résumé uploads. For example, the UCA provides for fully-formatted résumés by allowing PDFs to be uploaded in the Additional Information section of the application. Before going forward with this plan, however, it’s wise to check with the college first to see if they’d like a copy of your résumé as part of your application for admission. They may not!

A résumé can be a very powerful document for pushing your college candidacy forward. It can serve to color between the lines or provide extra detail beyond what may be crammed into a standardized application form.

If given the opportunity, use it. But make sure it reflects well on you and contains accurate and up-to-date information.

*     This school also made provisions for résumé upload on the Coalition Application.
**  This school does not specifically provide for résumé upload on the Coalition Application.

Common App introduces an improvement that largely goes unnoticed

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Pepperdine University

For nearly a decade, the Universal College Application (UCA) has offered students the opportunity to include on their applications a “live” link or URL to online content such as YouTube, LinkedIn, personal websites, blogs, etc. In this regard, the UCA was way ahead of the competition, offering an option that both colleges and students seemed to want. Despite repeated calls to include a similar field on their application, the Common App opted to strengthen partnerships with outside vendors like SlideRoom (frequently charging applicants a separate fee) and resisted signs that colleges were increasingly transitioning to inclusion of digital credentials as part of the admissions process.

With the debut of the Coalition platform, the idea of making digital media available as part of the college application became more institutionalized. Videos, audio presentations and pictures can be easily uploaded to the Student Locker and transferred to applications for colleges requesting them. And most Coalition colleges opted to also use the upload function for the personal statement—something the Common App dropped a couple of years ago in favor unwieldy “text boxes,” which definitely limit an applicant’s ability to control format, embed live links and use different characters or pictures as part of their essays.

As the Coalition built on a precedent established by the UCA and opened students to the possibility of introducing colleges to their digital sides, the Common App responded by creating a relationship with ZeeMee, originally an online resume-building site high on visuals and low on written content. In the spring of 2016, the Common App introduced the new partnership with an “infomercial” at their annual conference and offered colleges the opportunity to have a field dedicated to ZeeMee included in their “member questions.” A number of colleges accepted the offer, some by stridently advertising for and recruiting students to the ZeeMee platform. Others were moderate in their requests and still fewer (one or two) suggested that students could include a link to ZeeMee or other online media if they chose.

But the times are changing. Without any promotion or advertisement from the Common App, many member colleges adopted the more “generic” URL field in their 2017-18 applications and are using this opportunity to encourage students to provide links to any site—not just ZeeMee. In fact at least 45, or about six percent of Common App members with live applications at this point, intentionally give students a wider opportunity to provide a link to a website of their choosing.

For the record, an additional 125 Common App members (as of this writing) appear to limit their requests to or provide dedicated fields for ZeeMee URLs—some with very strong marketing language.

But this welcome application development seems to have largely gone unnoticed. Perhaps it would be even more welcome if the link were “live” and a reader could click on the URL and go directly to the site—an opportunity the UCA has offered students and admissions readers for close to ten years! Unfortunately, the current state of Common App technology apparently requires readers to copy and paste the URL into an internet browser to access content. Nevertheless, the inclusion of a more general question in the bank of member questions is an acknowledgment of the value of this information to the admissions process.

Here is a sample of Common App members electing to move away from promoting a single site to opening their application to the inclusion of any URL:

  • Antioch College
  • Brown University
  • Centre College
  • Colorado College
  • Earlham College
  • Eckerd College
  • Florida Institute of Technology
  • Florida Southern College
  • Hampshire College
  • Kenyon College
  • Lafayette College
  • Marist College
  • Occidental College
  • Pepperdine University
  • Pitzer College
  • Texas Christian University
  • Union College
  • WPI

Franklin and Marshall, Hamilton and the University of Mary Washington make similar requests on the Coalition application.

And while the URL requests are fairly generic and don’t steer applicants in any particular direction, the award for best wording by a Common App member goes to the University of Mary Washington:

“Some applicants maintain an electronic profile (such as ZeeMee) that exhibits talents, creativity or other information to share with the Admissions Committee. If you maintain such a site, and would like the Admissions Committee to view it, please enter the URL here.”

The cleverest college award goes to SUNY Purchase, which gets around the deficiency in Common App technology by instructing applicants to be creative about uploading a document containing a link:

“For video submissions, post your video to YouTube or Vimeo and submit a document here with the URL link to the video.”

Note: For the nearly one-third of Common App members providing for submission of fully-formatted résumés, you can include URLs on those documents, upload them as PDFs and assume the links will be conveyed as live, thereby providing direct access to any online content you wish readers to see. Click here for more information on colleges that welcome your résumé.

How and Why ZeeMee Updated Your 2017-18 College Admissions Video

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Use the ZeeMee app to feature your activities on your college application!

Think of the ZeeMee digital video as a live resume for your college application. It’s an opportunity to introduce yourself, show your personality and share your story, as well as make a more personal connection with your application reader. The student story, says ZeeMee co-founder Adam Metcalf, “has defined us as a company.” A former high school teacher, Metcalf says he is “very passionate about each student being seen as more than a score.”

However, says Metcalf, 80% of the several hundred thousand students who built a ZeeMee page last year “indicated difficulty in creating video and unique content that allowed their story to come to life.” And college partners told ZeeMee they often received a video that was partially or completely blank. To remedy this, ZeeMee made some changes for the 2017-18 application season.

All About the Smartphone (No Web)

The free Zeemee video is now created exclusively using the ZeeMee App on an iOS or Android smartphone. (It can still be viewed — in fact, it is intended to be viewed — on the web.)

“Our students consistently asked for an easier way to share their story through mobile,” says Metcalf. “The idea of posting a video on the web was foreign to Gen Z.” By eliminating the web platform, ZeeMee can focus on how to improve the student story via their smartphone app.

Furthermore, this means access to ZeeMee is now uniform and equitable: all students will use the same platform to create their video. “Students who don’t have access to professionally edited videos can share their story just as easily as someone who does,” says the ZeeMee team. “We needed to create an experience where everyone was on equal footing…. it is less about shooting an award winning film and more about being authentic and true to who you really are.”

Pre-recorded Prompts to Scaffold Videos

“Students also asked for an easier way to know what to share,” says Metcalf. “As a result, we introduced question prompts.” The prompts are asked  on the Chat tab of the app — just tap on Questions.  Students will occasionally receive push notifications for a new prompt they can consider, such as: Talk about a time you accomplished something you previously thought you couldn’t or wouldn’t do. Or: Who would win, Superman or Batman?

Students can skip over prompts until they are ready to record their answer to a question they prefer. They can change their minds or rerecord their answers as many times as they wish. They can also create their own questions to answer. The idea is for students to answer the one or more prompts they think will best showcase their character and values.

Responses to prompts will be limited to 26 seconds each. This may seem arbitrary, but the ZeeMee team says, “The response time was informed by data we collected as to average viewing time of videos.” The takeaway here is to keep your points succinct. You want your video to be viewed; the enforced time limit will make that more likely to happen.

Captions Can Be More than Captions

Previously, activities were described using up to 350 characters in one section; and photos with short captions were presented in another section. But colleges reported to ZeeMee that many times either the content would be redundant; or students might provide great detail in their activities section and then skip the photo captions, leaving viewers to wonder what was going on.

In response, ZeeMee has merged these two sections by eliminating the activity section while expanding the writing space for photos to as many as 5000 characters. “Thus,” says Metcalf, “the ability to write, to add photos and to create video are all still an integral part of the ZeeMee process.”

How to Deal

Students who have already opened a ZeeMee web account can download the app on their smartphone to access their accounts. ZeeMee has not deleted any video or picture content; to restore access, students just need to link their old account to the app.

When linking accounts, students must select their high school from a drop-down menu. The list is being updated, so there is a chance a student might not find their school. If trying an alternate spelling does not help, ZeeMee director Ethan Lin offers this workaround: select an available high school to proceed through linking the accounts; once that’s completed, immediately open the student profile to switch back to the correct school. “I recognize that’s not a perfect solution,” says Lin, “but it should work in the meantime and will help students get into their account.”

Another possible hangup: while students who had already completed the now deleted activities sections can still get access to their text, they will need to contact ZeeMee in order to do so. The ZeeMee team is online for live chats via the App’s  My Story tab  — click on settings (the gear icon) in the top left corner, then click on Contact Us. Also on the settings tab — an FAQ with answers, explanations and instructions. (This same information is accessible at ZeeMee.com, as well, via the Support tab.) For further assistance, ZeeMee’s Discover tab features prerecorded instructions about the transition; and information about upcoming capabilities, such as how to delete video.

So far, the ZeeMee team is pleased with student response to their new platform. “For this period of time in August, compared with last year, we have had many more students create video through the new experience, which we believe speaks to the ease of the content creation.”

“Students want their story heard,” says Metcalf. “We strongly believe that… the new experience is absolutely the right step for students being able to share their stories.

Another Undergraduate Admissions Season Begins

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August 1 marks the official start to the 2017-2018 undergraduate admissions cycle, and this year Admissions Intel is celebrating by giving you the chance to join Admissions Intel on Patreon. Learn a bit about the big trends to look out for this admissions season and the three distinct membership levels that will give you even greater access to the expertise you’ve grown accustomed to on the free side of AdmissionsIntel.com.

Yale finds creative use of technology opens new possibilities for admissions

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Yale University.

Yale University is experimenting with the role digital media can play in college admissions. Using technology advanced last year by the Coalition for Access, Affordability, and Success, Yale’s admissions readers in some cases became admissions viewers and experienced what will likely become a third dimension in college admissions—the creative use of media to present the case for admission to a highly selective institution.

Staying on the cutting edge of technology is challenging in any field, but changes in college admissions since the introduction of the electronic application are almost beyond description. Stacks of manila folders tucked into walls of file cabinets have been replaced by application “platforms” configured to align with enrollment management software, which oversees a process that is increasingly data-dependent and data-driven.

 

And the work has become less cyclical and more continuous as applicants have the luxury of starting applications earlier by entering information that “rolls over” from one year to the next.  Marketing begins with the administration of the first PSAT, with even the earliest scores sold to colleges anxious to get their names before potential applicants. There’s hardly a moment to reflect on successes and failures before it’s time to gear up for the next group of recruits turned applicants.

But as almost anyone involved in college admissions would agree, something isn’t quite right with this picture—the entire college admissions process is due for a major overhaul. And a handful of deans and enrollment management experts are ready to try.

“Technology has transformed how we process applications and how we read applications, but not how we create content for these applications,” commented Jeremiah Quinlan, Yale’s dean of undergraduate admission.

Like many others charged with overseeing admissions, Quinlan felt the time had come for Yale to experiment with application content that responded to the pervasiveness and availability of digital media.  While the Common Application set the standard, others saw a market ripe for innovation.

“I really felt we needed to make a change. We were looking at more and more essays that felt like they had been written by 47-year olds and not 17-year olds,” said Quinlan. “We thought we needed more material—different material—in the review process.”

Enter the Coalition application. Born out of concern that reliance on a single electronic application was a risky proposition and developed with a view toward attracting a wider, underserved audience, the Coalition application as built by CollegeNet looked for ways to integrate creativity and give colleges the kind of basic flexibility they wanted in an application platform.

“After the fall of 2013, we needed to bring more options into the application space,” Quinlan explained. “We thought giving students a choice of applications would be better for colleges and better for applicants.”

One of over 90 colleges that originally joined the Coalition and 47 that actually launched applications for 2016-17, Yale viewed this as an opportunity to design a substantially different set of application specifications from those contained in the Common Application.

Students applying to Yale could choose to write two additional 200-word essays (beyond the personal statement and other short-answer questions) for the Common Application or they could choose to write one 250-word essay and provide an upload related to that essay on the Coalition application.

While many Coalition members chose to simply replicate requirements laid out on the Common Application, Quinlan decided to offer alternate but not totally different requirements on Yale’s Coalition application. He kept the prompts the same for both applications, but used the Coalition application’s functionality to support links to digital media.

“It was critical to our review process that we not give preference to one application type over another. Our results from the first year bear this out; the rate of admission for students who submitted the Common Application and for students who submitted the Coalition Application were nearly identical.”

Nevertheless, the results were exciting. While only about one percent or 300 of Yale’s applicants used the Coalition application, the advantage of providing students with a choice of how to present themselves was clear. In some cases, the online media helped “separate” a student or verified some element of the application that didn’t come through strongly enough in a recommendation or through a student’s writing.

“We found certain situations, for example, where a video component made a difference—showed examples of kinds of characteristics we’re looking for.”

To illustrate his point, Quinlan talks about an application Yale received from Justin Aubin, an Eagle Scout who lives and attends high school in the southwest suburbs of Chicago. Justin’s recommendations were excellent, and he was an outstanding student. But Yale has lots of those applicants.

What made Justin stand apart was a video his older brother filmed to document the construction of Justin’s Eagle project. In this distinctly amateurish record of decisions made as the work progressed, the Yale admissions office could easily see how Justin managed and supervised younger scouts and how he exhibited compassionate leadership, which inspired respect from the group as a whole.

The additional essay Justin provided put the video in context. But most importantly, he presented information that highlighted and underscored character traits Yale values and wants to bring to campus in the classes they admit. Other information on the application suggested this was possibly the case, but the video nailed it.

Justin Aubin was eventually admitted and will be attending Yale in the fall as a member of the class of 2021. And Quinlan credits Justin’s creative use of digital media—submitting the video—as making the difference

In all fairness, Yale isn’t the first institution to allow videos and other digital media to be submitted as part of an application for admission. Goucher College in Maryland and George Mason University in Virginia and others have video options available through institutional applications.

And it’s not all that unusual for colleges to offer several different application formats with differing requirements. In fact, smaller colleges make clear that their institutional applications are often more popular than the standardized Common Application.

In addition, last year’s applicants could use ZeeMee, an online resume promoted in questions on the Common Application, or SlideRoom—a Common App partner—to provide more visual support for their talents and interests.

But the difference for colleges using the Coalition application was that they could design their own questions and media integration. They didn’t have to rely on a third-party website that might encourage more “freeform” or off-message responses.

Yale’s new application was no more difficult for staff to review than the two-essay Common App version and could be scripted to allow for comparable responses across applicants using either platform. Linking the digital media to an essay prompt was key to the success of the experiment.

“Staff enjoyed doing something else. It was a way to experiment with new ways of interpreting new kinds of application content.”

Quinlan has a great deal of respect for the Common Application and has no interest in changing that relationship, which has worked very well for Yale. But he does want to offer students a choice of application platforms.

“We want the two applications to be different so students can be thoughtful about which they use and what they decide to present to us.”

While he expects to “tweak” the essay prompts offered in the Yale supplement, Quinlan will continue to provide the digital media option in the Coalition application. “We will maintain the two applications for next year with the same set-up.”

And students will be free to choose the application platform that best presents their credentials and makes their case for admission to Yale University.

For the record, the Coalition application will make available new functionality on June 15. And for the coming year, the roster of institutional members will grow to 135.  After July 1, colleges can open individual applications according to their own timelines.

Summer College Application Completion Advice for Rising Seniors

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What’s the best order of operations for rising seniors to complete strong and differentiated college applications over the summer before their senior year in high school? In the first of a series of beachfront advice posts to celebrate summer, we have the answers that will ensure that you don’t waste time or need to back track while giving you the the longest time possible to finalize your college list. If you haven’t yet put together an extracurricular resume for your college applications, start one now using my online course, which will give you the perfect format to start organizing your extracurricular and eventual professional resume.

The Common App steps up for transfers

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Eastern Mennonite University is one of nearly 40 colleges joining the Common App for 2017-18.

At its annual “Member Summit” last week in northern Virginia, the Common Application announced the release of a new transfer application specifically designed to accommodate students taking alternate pathways to college.

According to the National Center for Education Statistics (NCES), “traditional” students or those enrolling immediately after high school and attending college full time, represent only about 15 percent of the current undergraduate population. The remaining 85 percent, or about 15 million undergrads, includes students who begin their post-secondary careers at two-year colleges or are military and veteran students, adults returning to higher education to complete degrees or certificates, and adults beginning post-secondary education for the first time

Recognizing that these nontraditional students are very different from the teenagers ordinarily associated with the college application process, the Common App for Transfers will provide a “modern interface, an intuitive flow, and a user-friendly portal” for applying to multiple programs with one set of application materials.

“Providing a dynamic and robust application for this important, but under-recognized group of learners will promote inclusiveness and expand educational opportunity for more individuals who are seeking post-secondary education,” said Jenny Rickard, President and CEO of The Common Application.

The new application will be released in collaboration with Liaison International, a leading admissions management and enrollment marketing group with particular experience in graduate admissions management.

“We are excited to be working with Liaison on these initiatives, which will support access both by expanding the student population we serve and by providing our member colleges and universities with the data insights they need to better understand overall enrollment patterns and achieve their goals,” adds Rickard.

According to the Common App, the new transfer application will better serve returning adult students (over the age of 25 and representing 38 percent of undergraduates) and students applying from two-year programs (43 percent of all undergrads), by presenting a more streamlined and simplified application experience, as admission requirements are often different for these applicants.

The new transfer application will be available in early 2018 for an “early adopter” group of 10 to 12 colleges and universities, with a full release set for August 2018. New data analytics tools, which will provide insights about both first-year and transfer applicants, will be available this fall. To support this initiative, the Common App will be convening a Transfer Advisory Committee in early June 2017.

Along with the new Liaison partnership, the Common App recently announced the addition of nearly 40 new members as well as  several innovations to the current platform including Google Drive integration, a self-reported transcript, advising and recommender enhancements, and additional Spanish language resources.

“Throughout its history, The Common Application has continuously leveraged technology to evolve from a paper-and-pencil application to an online resource and innovative application center used by more than 3 million prospective students, applicants, and recommenders annually,” said Rickard.

And the new transfer application addresses an important and growing population of students seeking ways to discover and link-up with “best fit” four-year programs.

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Don’t Be Perfect and Other Tips for Your ZeeMee College Admissions Video

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Your story matters.

During the college admissions process, sharing your story as part of your application provides context and gives you the opportunity to introduce yourself. In the past, this has been accomplished by submitting at least one essay with your college application and at some schools, scheduling a personal interview.

Thanks to technology, today’s Snapchat Generation can also submit a concise video specifically geared to the college admissions process via digital video manager ZeeMee.

ZeeMee’s smartphone app helps you create a three-part video that can be viewed in a minute or two. It’s free of charge. Students own their content. Privacy settings prevent a student’s video from being searchable. And no special equipment is needed to make the video beyond access to an iOS or Android smart phone.

“Selfie-style is genuine and real,” says Courtney Vaughn, an admissions officer at Elon University in North Carolina. “Don’t hire a professional — keep it casual.”

Vaughn credits the ZeeMee videos with helping her “connect with applicants on a deeper level.” When she can glean additional knowledge about an applicant from their video, she says she will “take that nugget of information to the admissions committee” to advocate for the student.

To be clear, Vaughn says that “the students who are in the middle of the applicant pool at Elon benefit the most” from submitting a ZeeMee video. Providing the additional information, as well as taking the time to show interest and effort, says Vaughn, contributes another positive layer to an application that might need the extra boost.

Other ZeeMee partner schools may also consider a student’s submission to help them create a well-rounded class; or to select among applicants for competitive honors programs or majors. If you are applying to a school that encourages submission of a ZeeMee video or you would otherwise like to create one, here are some additional tips.

The Basics

There are three parts to a ZeeMee video: your Profile Information, the Video Feed and the Photo Album.

Your Profile Information features a snapshot of you with your name, high school, and graduation year, superimposed on a default image. (Later, you can select the photo you want in the background.)

The Video Feed gives you the opportunity to tell colleges, in your own words, what you want them to know about you. You have the option of recording a brief introduction, for example, and/or speaking about a topic of your choice. Optional question prompts on the Chat tab can help you decide what to share. Some examples of ZeeMee question prompts are Describe your high school and what you like most about it. Or, Who would win, Batman or Spider Man? Or, How would your friends describe you?

These prompts can get you thinking more about how to best showcase your character and values. Are there certain topics that resonate with you?  Do you have a compelling anecdote to share? What motivates you; or challenges you; or captivates you?  Take some time to think about what you want to say. And if you change your mind and want to delete or rerecord your video, you can!

Videos (whether your own, or responses to prompts) are limited to no more than 26 seconds each — but you can record as many as you like. You’ll make your own decision about how many videos compose your Video Feed; just remember that a shorter one is more likely to be viewed in its entirety, so try to keep your points succinct.

If you are camera-shy, no worries — not only is ZeeMee always optional, there are a variety of ways to tell your story — for example, a teacher, friend or slideshow can serve as your introduction.

Use the Photo Album section to bring your activities to life with images that showcase who you are and what you do. These images can spotlight your athletics, talents, hobbies, projects, skills, jobs, ideas, interests, family, and more! You’ll add captions of up to 5000 characters to describe what is happening in each photo to help the reader get to know you better.

Details and Dimensions 

Once you have the basics in place, continue to refine your presentation. Layer your Photo Album with a variety of images to tell your story, not just the ones that show off your accomplishments.

For example, if you have discussed several types of art mediums you enjoy, include photos of each, as opposed to five pictures of your watercolors, even if watercolors are the only ones that have earned you accolades. (Because your whole story includes your efforts with chalk and charcoal, too.)

If you love soccer, five images of yourself scoring goals will be redundant. Consider adding a photo of you working out with your teammates; or of your soccer jersey collection; or of whatever conveys more facets of your story. (After all, your ten-year relationship with soccer surely isn’t primarily about the goals you’ve scored…)

Students with just one or two activities can showcase those activities more deeply. If you do only make drawings in watercolor, for example, feature images that express variety another way, such as subject matter or color choice or even a progression of your art throughout high school, as opposed to five similar watercolors you produced for the same project with the same theme.

Or, if baseball is your thing, include all of the ways you express your passion — sure, you have some great photos of yourself in action as your high school team’s shortstop, but what about all those impromptu neighborhood street games you started in the summer and the trips to your favorite professional team’s stadium and the hours you spend playing catch while chatting with your best friend? Those are part of your story, too.

(Note: If you plan to use photos that feature friends or family, get their permission first.)

Prepare, then Share

If you open your ZeeMee account early in high school, you can upload possible content to your Photo Album as soon as you want. Later, when you are ready to put your video together for college applications, you can select the best photos, add captions and record your video responses.

To share your finished ZeeMee video with colleges, you’ll paste your video link on your applications ‘s ZeeMee field for partner schools. For other schools, you can add the link to the Additional Information or Anything Else You Want to Share section.  Other options for sharing your ZeeMee video with colleges include adding it to your resume; mentioning it in a thank you note to the college; or emailing it to your regional admissions rep. Also consider providing your ZeeMee link to your school counselor and anyone who will be writing you a letter of recommendation — it can help them get to know you better, too!

Short and Sweet

The last tip is to make every second of your ZeeMee video count by targeting the things that are most important to your story; be thoughtful about every image, caption or video you include. And again, welcoming the viewer to your world from a more informal, homey, casual perspective will help you connect more authentically with your application reader. Think: heart and soul, not perfect and polished.

Will a well-done ZeeMee video alone get you admitted to a school? No, but it won’t hurt, and could help boost a borderline candidate’s admissibility or increase the odds for selection to a more competitive program.

It will also be good practice — it is highly probable that this college admissions video will be just one of many personal digital portfolios our technology savvy Snapchat Generation will create during their lives. In today’s world, says ZeeMee director Ethan Lin, “a digital identity is no longer an option.” Lin points out that students already have a professional side that their activities and academics and experiences all speak to; with ZeeMee, they can showcase their story in an easy-to-use smartphone app where they are in control of what they share.

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