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Common App Essay: Size Does Matter

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Every year students ask me the same question:

“How long should my Common Application essay be?”

I am never shy about providing them with the response that best summarizes how they need to approach both the Common Application essay and the Common Application in general:

“Go Big or Go Home!”

Despite what the official directions on the Common App indicate, students writing a 250-word essay – the lowest end of the range that is officially acceptable to complete this essay – have a far lower chance of convincing college admissions officers of their admissions-worthiness than students who believe in the maxim, ‘bigger is better.” The official upper limit in acceptable length on the Common App essay is 650 words.

A well-thought out and well-developed essay of any true substance is not only not possible in 250 words, it’s barely possible in 450 words. This is why none of our clients have ever submitted a Common App essay consisting of fewer than 450 words. With that said, the true sweet spot in Common Application essay writing, for this current year’s prompts and prompts going back over a decade, is 500 to 650 words. This was even the case a few years ago when the Common App limited students to a mere 500 words. That experiment lasted for such a short time because colleges were getting such transparently superficial essays that they were a waste of time and effort for students and completely lacking any valuable insight helpful to college admissions officers.

Think of a 500- to 650-word essay as a smooth and enjoyable flight from D.C. to Disney World. In 500 to 650 words students have the space they need to achieve proper cruising altitude: writing a strong introductory paragraph that both grabs readers’ attention and clearly states the essay’s thesis. Next, just as one wants to have an enjoyable in-flight experience with the fasten seatbelt sight off and flight attendants passing out drinks and snacks, so to does a 500- to 650-word essay allow readers to relax a bit. In 500 to 650 words students are able to produce non-rushed, non-turbulent, highly valuable descriptive and specific body paragraphs that go a long way toward proving the essay’s thesis. Finally, landing a plane takes great skill, as does writing a conclusion to a college application essay. It’s not a simple rehash of the lift off (thesis); it should be complementary to it. Students who have 500 to 650 words to work with are able to smoothly touch down in a way that puts the cherry on top of the entire flying/essay reading experience. At the end of the day, admissions officers read your essays because they want to fly the friendly skies with you into your world. 500 to 600 words allows you to give them a proper flying experience and gives you the words necessary to differentiate your world from the world of other applicants.

In order to produce a great final draft essay, your rough drafts should be even longer than 650 words. It’s very common for our clients to create first, second, and third draft essays of nearly 1,000 words. Only through consistent and high quality editing can any essay be ready for submission to colleges and universities, and starting with too few words on initial drafts is a recipe for a puny little final draft essay.

So, the big take-away ideas on the Common App Essay are these:

  • Don’t do the minimum because you are officially allowed to do the minimum
  • Go big or go home – your final draft should be 500 to 650 words and your first draft should be even longer
  • In your final draft, ensure that paragraph transitions are smooth – just as a good pilot and great weather conditions allow a flight to be smooth from lift-off to landing

Before I share more extremely important Common App essay advice, let’s zero in on what students are going to be writing about on this year’s Common App. None of the essay prompts are easy, and all require a great deal of time, thought, and drafting before members of the Class of 2022 can confidently hit submit on their applications.

The 2023-2024 Common Application essay prompts are as follows:

Choose the option below that best helps you write an essay of no more than 650 words.

1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

2. The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

3. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

4. Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?

5. Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

6. Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?

7. Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

Honestly, I miss the old questions that existed through the 2016-2017 iteration of the Common App. The current questions indicate that the people behind the Common App are less and less interested in reading essays from normal teenagers and more and more interested in pushing teens to appear exceptional, idiosyncratic, or downright eccentric for the purpose of entertaining application readers and putting on a show of some sort of diversity. I would be surprised if many of the admissions officers could portray themselves accurately with these prompts. But we take the world we are given; this is what students in the Class of 2022 who will apply to Common App colleges and universities have to work this admissions cycle.

Remember that it’s always better to start brainstorming sooner rather than later, and if your essay is still not where you want it after working on it for a while, make sure to check out why your essay may be really bad or downright awful. You should aim to wrap up your Common App essay no later than early August, which will give you plenty of time to draft and perfect your essays for Common Application supplements.

Remember, if you want or need help with any part of your essay brainstorming and drafting, I’m here to help you.

Good luck!

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Important Related Links:

2023-2024 Common App essay prompts: the best and worst for you

The Stats You Need: Most Popular & Least Popular Common App Essay Prompts

Why Your College Application Essay is So Bad

Why Your College Application Essay is Awful

Ultimate College Application Essay Brainstorm

Secret to a Successful College Application Essay First Draft

The Common Application

Common Application Essay Prompts for 2023-2024 Confirmed

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Amid growing chatter about the ease with which students can paint an entirely inaccurate picture of their critical thinking and persuasive writing skills by using AI-powered applications like ChatGPT, the Common App (known formally as The Common Application) quietly announced Tuesday afternoon that it is keeping its essay prompts and format the same for the 2023-2024 admissions cycle.

Though no announcement was forthcoming on the Common App’s News or Blog pages as of late in the day on February 28, 2023, if one searched long and hard enough, one could find by late afternoon confirmation within the Common App’s Student Solutions Center – https://appsupport.commonapp.org/applicantsupport/s/article/What-are-the-2023-24-Common-App-essay-prompts – that the prompts would stay the same for the 2023-2024 admissions cycle.

This is the first mention on the Common App’s website that the application’s prompts will remain the same in 2023-2024 as they were in 2022-2023.

As one can see from the image above, the Common App is also maintaining its optional COVID-19 short essay question.

Thus, starting on August 1, 2023 and throughout the 2023-2024 admissions cycle, the seven prompt options first-year applicants will have to carefully choose from in order to write one strong essay of up to 650-words will remain as follows:

  1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
  2. The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?
  3. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
  4. Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?
  5. Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
  6. Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
  7. Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

In addition, certain counselors who get email newsletters from the Common App received an email late Tuesday confirming that the prompts would stay the same while also mentioning that the Common App wants “to learn more about who is choosing certain prompts to see if there are any noteworthy differences among student populations.”

As this site has previously pointed out, there are vast differences in popularity between prompts among all applicants, which smart and strategic students can and should use to their advantage. Yet, the quote above from the Common App’s counselor email sounds like the Common App could be setting the table for making changes to its prompts in future admissions cycles by arguing that some prompts may be unfair to or create inequitable outcomes for certain demographic populations. The Tuesday email from the Common App to counselors made no mention of the recent proliferation of AI tools such as ChatGPT.

Today’s confirmation of the Common App essay prompts for the 2023-2024 admissions cycle gives the powers that be at the Common App roughly twelve months to decide upon and clarify the reasoning behind making any changes they want to make to the application for the 2024-2025 cycle. This is all happening as higher education administrators and employees in general and undergraduate admissions personnel in particular are currently stuck in a major holding pattern in anticipation of the Supreme Court of the United States’ rulings on affirmative action in college admissions. Those rulings are expected to be delivered by June 2023.

Ultimately, The Common Application serves (and exists) at the pleasure of its college members, as Common App is a non-profit organization that provides a standardized college application platform for roughly 1,000 colleges and universities in the United States and abroad. The Common App allows students to fill out one application form online and submit it to multiple colleges, streamlining the college application process.

While the application includes a variety of components, including basic information about the student, educational history, and an extracurricular activities page, it is the Common App’s essay page that has traditionally caused high school students the most consternation. Some colleges and universities require additional materials through their Common App supplements, such as supplemental essays or portfolios, which can be submitted through the Common App as well.

By using the Common App, students can save time and effort in the college application process and have a more organized and streamlined way of applying to multiple schools. Yet, it’s important to note that not all colleges and universities accept the Common App, and even some Common App member colleges may require additional application materials be submitted after students submit their Common App. A handful of the biggest-name universities in the US have held off massive peer pressure to adopt the Common App: such colleges include MIT, Georgetown, and all colleges that are part of the UC system, such as UC Berkeley, UCLA, and UC Santa Barbara.

Also on Tuesday, the Common App announced that it has created two new senior-level roles for Constituent Engagement and Product. The hires come as the Common App aims to “expand beyond the application to empower more students to access, afford, and attain postsecondary opportunities.”

Jonell Sanchez and Dr. Ileana Rodriguez are joining the Common App.

Dr. Ileana Rodriguez will begin on March 14, 2023 as the new Senior Vice President for Constituent Engagement. In her new role, Dr. Rodriguez will lead Common App’s college and university member, student, and counselor engagement, enabling coordination across current constituencies. As Common App expands its services “to support more students, this role will also build relationships with partners in new markets to ensure those services have the desired impact.”

Dr. Ileana Rodriguez joins Common App from Colectiva, LLC. As Founder and CEO, Dr. Rodriguez provided customized strategic consulting services to non-profit organizations to navigate growth and change while advancing diversity, equity, and inclusiveness across all of their systems and practices. Prior to founding Colectiva, Dr. Rodriguez held senior leadership positions at Teach For America, The College Board, and Triton College.

“Educational equity is a centering force for my professional purpose,” said Rodriguez. “I’m excited to be joining Common App as it engages colleges, universities, counselors, teachers, and partners in its pursuit of access and equity in the college admission process, vastly expanding opportunity for all students.”

Jonell Sanchez will begin on March 14 as the new Senior Vice President of Product. In this role, Sanchez will help to identify new products and services and establish strategic partnerships “that will increase the number of underrepresented students who use Common App’s platform–not just to apply for opportunities, but to afford them and complete them successfully.”

Jonell Sanchez joins Common App from Sanchez Strategic Advisors. He provided organizations strategic executive consulting services in product development, business transformation, go-to-market and scaling growth in the U.S. and global for organizations like Educational Testing Service (ETS), Ness Digital Engineering, and others. Prior to joining ETS, Sanchez held senior leadership positions at ACT, the National Student Clearinghouse, Pearson Global, and The College Board.

“Common App’s vision and mission align with my personal experience as a childhood immigrant from Cuba and student from an underserved community and with my professional values and commitment to educational opportunity, access and impact at scale in the U.S. and abroad,” said Sanchez. “I am honored to join the team at this crucial point in the higher education landscape and to help expand Common App’s products and services to lower the barriers to college access and attainment, especially for historically underserved students.”

Sanchez and Rodriguez will join the Common App team as the organization moves into what it refers to as “its next chapter, focused on revolutionizing the entire college-going process to increase equity” with solutions that “show students all of the different opportunities available to them, streamline both the first-year and transfer process, help them pay for those opportunities, shift information and choice to the hands of students and, help organizations and colleges that provide opportunities find and support people to enroll and achieve their personal aspirations.” This comes after Common App launched “Direct Admissions,” which is basically colleges applying to students (as opposed to the traditional students applying to colleges), during the 2022-2023 admissions cycle.

2023-2024 Common App essay prompts: the best and worst

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Write your best Common App Essay: 2023-2024 Edition

Here is a dirty little secret: some of the 2023-2024 Common App essay prompts will bring you down like quicksand while others give you the exact structure and framing that you need to show and tell a story that colleges will love.

In the below thirty-minute in-depth video I grade and rank each of the seven Common App essay prompts in order to help you determine which will give you the best chance of positively differentiating your college application and thus getting you into the colleges on your list.

Sit back, relax (though be ready to take notes), and enjoy this insider’s guide tackling the most important essay assignment of your life so far!

Important Related Links:

The Stats You Need: Most Popular & Least Popular Common App Essay Prompts in 2022

Common App Essay: Size Does Matter

Why Your College Application Essay is So Bad

Why Your College Application Essay is Awful

Ultimate College Application Essay Brainstorm

Secret to a Successful College Application Essay First Draft

The Common Application

Do you want one-on-one personalized college counseling? Learn more about my college admissions coaching services here.

**Bonus**: Take my “How to Build an Extraordinary Extracurricular Resume” short course here.

The Birthrate Crisis, and How Colleges Should Respond

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The biggest stumbling block in education research is its lack of replicability.  In science, the same amount of vinegar plus the same amount of baking soda gives you the same result—and the same-sized result—no matter who does the experiment.  But take someone else’s methods and teaching materials, implement them the exact same way the first experimenter did, and you will likely get nothing even close to the same result.

A happy exception to this “it’s never the same” rule occurred in the 90s, when a number of studies showed, time after time, there was a way to significantly improve student learning—and it had nothing to do with changing curriculum, retraining teachers, or extending the school day.  This swath of studies showed, beyond a reasonable doubt, that the best way to improve student learning—especially in grades K-3—is to follow the magic recipe of 15 students or less with one teacher in one classroom.  Do that, and great things happen.

What has happened to this rare pillar of education reform?  Well, not much.  Once the magic recipe was discovered, administrators scoffed at the idea of dropping class size that low.  For that matter, so did taxpayers, who didn’t take long to realize that lower class size meant more classrooms and more teachers—and both cost more money.  As a result, education has largely turned its back on this piece of magic, except for some not-so-clever administrators who believe they can keep 30 kids in one classroom with a teacher and an aide and still maintain the ratio.

Since all three parts must be honored, this would be like doubling the baking soda and eggs in a cookie recipe without increasing the amount of flour.  You get something different, but you don’t get better cookies.  The magic recipe failed on its promise to deliver because the people in charge of schools—administrators and taxpayers—decided the change wasn’t worth the cost, offering instead some sleight of hand with ratios that satisfied most everyone, largely because Americans really don’t understand mathematics.

The leaders of our higher education systems are on the verge of making a similar error, with far more serious consequences.  It’s no secret that the birthrate in the US declined about 20 years ago, and is headed for a serious nose dive of the number of high school graduates in about 2025.  Since this isn’t exactly new news, one would think colleges would be looking at these numbers and saying something like “Fewer high school graduates means fewer college freshmen.  What should we do about it?”

Like the K-12 class size issue, the answer here is pretty easy.  No every high school senior goes to college right after high school, so there’s plenty of room to increase the number of college-bound seniors, and still maintain strong college enrollments.  The trick here lies in talking to students who don’t see college as part of their futures, and getting them to change their minds. If every high school student already went straight to college, this couldn’t be done; but that just isn’t the case.

As is often the case with answers that appear easy, this one has at least one major snag.  A very close read of most college recruiting literature shows it’s based on one big assumption; the student or family reading the literature is already convinced a four-year college is the answer for them, and they now simply need to sort out which ones they’ll consider.  They know about testing and application essays and degree requirements and different application deadlines, so it isn’t a question of “If College”.  It’s a question of “What College”.

Any student unsure about the benefits of four-year colleges would look at this admissions information and feel like they’ve walked into the middle of a three-hour movie; they know they have some catching up to do, but no one seems to want to help them, since they’re too busy watching the movie themselves. Given that mindset, you’d think most colleges—especially those that experienced freshman enrollment declines of up to 40 percent during COVID—would move heaven and earth to make sure they don’t end up as losers in the birthrate lottery.  A few new pamphlets, a different kind of open house, a new video or two, and a little admissions training, and you’re all set.

To date, that has not been the response of the higher education community.  Senior admissions officials tell me the general overall response has been to double down on an admissions strategy that includes making their institution the best choice, a strategy that turns what could be a bona fide effort at expanding college access into a zero-sum game.  This approach seems to glean support from the national papers who have always covered college admissions like there are only 25 colleges in the country.  The more “Ivies Report Record Application” stories they print, the more they feed the attitude that asks the question “Enrollment problem?  What enrollment problem?”

The real irony here is that the creation of a “Why College?” campaign for students new to the idea is fairly affordable and relatively easy.  Colleges that have like-minded missions and student bodies tend to be in the same athletic league.  Imagine what could happen if all colleges in one league pitched in a couple of admissions officers and a modest amount of cash to create, for example, The Big Ten Guide to the Benefits of College.  Since the goal of the campaign is informational, this wouldn’t constitute monopoly-building, and could even be overseen by the US Department of Education, which has a vested interest in making sure the college market doesn’t shrink.

The magic recipe of 15 students didn’t generate the results it was capable of for one reason—in the end, most people didn’t really care about fixing the problem.  The difference with the birthrate decline is that a lack of students means more than a few colleges will wither, or even die.  That would be a shame, but the only way to get something different is to do something different.  Are colleges wise enough to realize this, and innovate?

Should you respond to the Common App COVID-19 essay prompt?

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Only sixteen percent of students responded to the optional Common App COVID-19 essay during the 2021-2022 admissions cycle.

The prompt in question is as follows:

Community disruptions such as COVID-19 and natural disasters can have deep and long-lasting impacts. If you need it, this space is yours to describe those impacts. Colleges care about the effects on your health and well-being, safety, family circumstances, future plans, and education, including access to reliable technology and quiet study spaces.

I say, never let an optional blank space on the Common App go to waste like 84% of Common App submitters did this past admissions cycle.

Watch the video below to learn more about why I this 250-word maximum essay is yet another place to show maturity, growth, and your value system. Use it!

Most and Least Popular Common App Essay Prompts

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Success in the college admissions process often comes down to one word: differentiation. Therefore, it makes a lot of sense to think long and hard about what Common App essay prompt you respond to in order to share the story you want to share in a manner that frames your experience in the most memorable and unique manner possible. In the video below you’ll learn which Common App essay prompts are most popular and least popular right down to the exact percentage of applicants responding to each prompt, which will help you determine the prompt you want to respond to when completing your Common Application essay.

To learn more about what I deem to be the best and worst Common App Essay prompts and why, watch my longer and more in-depth video here.

January Application Deadlines Are Just a Bad Idea

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The story is worth hearing, and even listening to again.  You came home from college for the holidays, and Mom or Dad was preparing the traditional roast.  You’d somehow eaten this dish a thousand times without ever seeing it prepared, so you were horrified and fascinated to watch them lop off a half pound or so from the back of the roast and toss it in the trash—perfectly good food.  You composed yourself enough to make asking why they did this sound downright casual.  “My mother made it this way” was the response—and it was just too convenient that the mother in question was also in the room.  “That’s right” she added, “and my mother made it the same way.”

The resolution of the issue had to wait until Sunday, when great grandmother joined the family for dinner.  Seated at the table with the roast right in front of everyone, the sensory elements were perfectly aligned to ask the question- why cut the roast?  “I learned to do that from my mother.  The pan we had was too small for a full roast, so we always had to trim it to size.”

And there is the fascination.  No other generation had the same limitation of pan or oven, but the roast trimming continued without questioning or consideration for three generations.

It shouldn’t be too much of a stretch to consider just how many implications this tale of roast trimming exist in college admissions, and nowhere is that more clearly the case than with application and notification deadlines.  Long before any kind of Internet presence, January 1 was an application deadline for hundreds of colleges.  Remarkably enough, this pre-high tech deadline didn’t make much sense even back then, since the deadline was a postmark deadline, but post offices were never open on New Year’s Day—in fact, depending on how small your town was back then, post offices across smalltown America were hard to find open after noon on the 31st.

Postmark deadlines are now a thing of the past, but there are other issues to consider with January 1.  A clear number of high schools close for the holidays around December 23 if not sooner.  This leaves most students largely on their own to put the finishing touches on the first major, multi-component task they’ve had to negotiate in their young lives—that, or it compels counseling offices everywhere to assemble some makeshift effort to offer support here and there at a time when counselors most need a break of their own. (Although there was one high school who was floating a “guarantee” that every counselor would check their email every day of the December break, thus denying everyone a chance to rest and recover.  Talk about a happy new year…)

Even the efforts to offer some kind of support over vacation can miss the mark, especially for students who are the first in their family to apply to college.  I am not a disciple of the “applying to college is rocket science” school, nor do I believe young people learn much about deadlines by treating them like they are amorphous, when they are not.  Still, given that this is the first major multi-tasking activity most young people have that has a fairly big consequence attached to it, it isn’t unreasonable to hope the deadline would permit them the chance to have counsel—and even more important, face-to-face support—to complete the task, something a finger-wagging “just plan ahead” overlooks in a brazen, cold way.  If we then add on the fact that nearly every admissions office is empty and unavailable for student support on January 1st, it’s easy to see every director of admission with carving knife in hand, ready to lay waste to a couple of pounds of perfectly good applications, all in the name of “we’ve always done it this way.”

At the risk of sounding like someone who has never run or even worked in an admissions office, the answer seems simple—this is a practice that needs to stop.  The easiest alternative would be requiring all materials to be submitted by the second Tuesday in January, a time when even the most luxurious of December vacations is over, where students have had time to seek the help they need, and everyone has had time to refresh their energies in a meaningful way.  Doing something challenging doesn’t mean it has to be inhumane, and the family man in me suggests that, for as much as I value the lessons learned in applying to college, there are more important things to consider over the holidays, like developing a strategy for a successful entry in the annual family gingerbread building contest.  This is the final holiday of youth, and it deserves recognition, and space, as such.  It’s possible to do that and develop a strong college portfolio, given the right deadline.

This isn’t the only deadline that could use some attention.  November 1, November 15, and May 1 all landed on a Sunday last school year, leaving students with a couple of days to do the best they could with what little they knew.  Again, this is especially true for students whose family has no experience applying to college.  Since these students tend to come from urban and rural schools where counseling ratios are typically astronomical, it’s easy to hope colleges would want to nurture applications from these populations, rather than throw more barriers in the way of these talented, but raw, applicants.

There are many other facets of the college application process where roast trimming can apply, especially when considering every facet of the application is easier for students who come from a background of wealth.  This aspect seems easy enough to start with, since its effects are easy enough to understand.  Let’s put the January 1 deadline and its impact back in its sheath.

Great College Application Essays Have Something in Common

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What do nearly all successful college application essays have in common? Hint: it’s not their topic, structure, tone, or grammatical tense. It’s something about the essay’s first draft. Watch the video below to learn more.

If you want to get into even the most selective colleges and universities, make sure to prioritize the drafting process for your college application essays. If you want more help through the drafting process, learn more about working with me here.

5 Smart Summer Tips for Wise Rising Seniors

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It’s summertime, which means that many rising high school seniors are pondering the best way to spend a couple of months away from schoolwork.

For some answers, we turn to college admissions expert and college application coach Craig Meister – on location on the beach – for five important oceanside advice videos for rising high school seniors to ensure that they make the best personal choices for how to make the most of summer break.

1. Best Summer College Application Completion Advice

 

2. Summer Job vs. Summer Internship

 

3. Pre College Programs vs. Local Options

 

4. Is Summer SAT or ACT Prep a Smart Use of Time?

 

5. Don’t Forget to…

Craig is a college admissions coach and founder of CollegeMeister. He previously held university admissions and high school college and career counseling positions in Baltimore, West Palm Beach, and Rio de Janeiro.

What Needs to Change in College Admissions

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The ups and downs of the quarantine gave college admissions officers and school counselors a taste of application life to come, as the birth rate for high school graduates continues to slide, and the need to develop new approaches to recruit students increases.  As the profession continues to try and improve college access, and knowing that small differences can make a big difference, here are some considerations for both sides of the desk to ponder this summer over a well-deserved glass of lemonade:

Colleges—move your deadline dates.  November 1 (early applications), January 1 (regular applications), and May 1 (many deposits) are all big dates in the college application world—and they all fell on a Sunday or a holiday this year.  I don’t understand this, since the admissions offices weren’t open, and the vast majority of high school seniors had no access to counselors or other application helpers the day of and before the deadlines.

This needs to change.  Yes, students need to be responsible, and should learn to plan ahead—but perhaps that lesson is better applied to deadlines for things they’ve done before (like papers), not with things they are doing for the first time (like applying to college).  The first Tuesday in November, the second Tuesday in January, and the first Tuesday in May would solve this problem nicely, increasing the quality and quantity of applications to boot. Georgia Tech made the move, and they get kaboodles of applications.  It’s an easy, but important, change.

High Schools—stop working holidays.  Moving the January 1 deadline to a date when high schools are in session is also overdue for school counselors, who have taken a serious shellacking this year with all the student mental health issues arising from COVID.  School counselors have always been overworked, but never able to use the December holidays to recover, since they were expected to help their students make January 1 college deadlines.

It’s time to take a stand.  Assuming the colleges move their deadlines, counselors need to learn to let go.  Send a note to all senior families early in November, letting them know your vacation is—well, a vacation.  If you really can’t let go of your students for that long—or if the colleges unwisely cling to January 1– set two days of vacation for online office hours, and take a breath all the other days.  You have mastered online office hours this year.  Let them be your friend.

Colleges—keep innovating.  One (and perhaps the only) upside of the quarantine was the ability of college admissions offices to adapt major chunks of their traditional approach to recruitment. Test optional, drive-thru tours, and online high school visits suggested it might be OK for everyone to get their hopes up, that some real college admissions reform was in the air.

Yes.  Well.

In a post-vaccine world, we see more signs of returning to “normal” than creating new normal.  Reinventing the entire admissions process is no easy feat, to be sure, but how hard might it be for admissions offices to spend half a day this summer doing “What ifs” to one part of the application process?  Do that for five years, and you have a new admissions paradigm, and a more accessible one—the thing you say you keep wanting.

High schools— mental health and college access aren’t either/or.  I will legitimately blow my top if I read one more post from a high school counselor insisting that the increase in COVID-related mental health needs makes it impossible to do any effective college counseling.

School counseling as a profession has long been showing a mental health bias at the expense of quality college counseling, and this year just seems to have widened the gap.   Counselor training programs plant the seeds of this bias— training programs devote about 7 classes to mental health training, and none to college counseling—and all of this must stop, if only because the dichotomy is a false one.

Discouraged, depressed high school students light up like a hilltop church on Christmas Eve when I tell them college gives them a fresh start to life and learning, proof enough that college counseling affects mental health.  That, plus the American School Counselor Association says college counseling is part of the job.  Counselors truly are overworked, so they can’t do everything they want in any part of counseling.  That said, college can still be part of a key to a better self.  More counselors need to see that, and act on it.

Everyone—stop beating up on the Ivies.  The Ivies and their equally tough-to-get-into institutions largely decided to go test optional this year.  For some reason, this gave a lot of students with B averages the hope that they too could pahk the cah in the yahd, now that they didn’t have to reveal their test scores.

So—more students applied to the Ivies this year than last year.  The Ivies didn’t admit more students this year than last year.  That means their admit rate had to go down, and more students were denied.

That isn’t news—it’s math.  And if you want to blame the Ivies for encouraging students to apply who didn’t really stand a chance of getting in, you’re going to need to make a thousand more jackets for that club.  If you think the Ivies take too few Pell-eligible students, say that.  If you think they admit too many legacies, stay that.  But don’t beat them up for proving the laws of basic ratios.  Any other college in their shoes would have to do the same thing. (Besides, it’s the national media who has left our society with the impression that there are only 25 colleges in America.)

Everyone—about Kiddos.  It’s no secret that college is largely a time of youth, especially with the expansion of adolescence into the early twenties and beyond. But college is also a time to help young people embrace the opportunities of adulthood, skills and attitudes that sometimes require setting the desires of self to one side.

This goal would be more easily achieved if we saw students—and if they saw themselves– as capable of embracing a larger sense of self by referring to them as students, not Kiddos.  They don’t need to grow up in a hurry or, with the right kind of help, succumb to the media images of college choice as a high stakes pressure cooker.  But they also need something more than just a pat on the head and a verbal affirmation that’s the equivalent of a lollipop. Let’s try calling them students.