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Should you respond to the Common App COVID-19 essay prompt?

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Only sixteen percent of students responded to the optional Common App COVID-19 essay during the 2021-2022 admissions cycle.

The prompt in question is as follows:

Community disruptions such as COVID-19 and natural disasters can have deep and long-lasting impacts. If you need it, this space is yours to describe those impacts. Colleges care about the effects on your health and well-being, safety, family circumstances, future plans, and education, including access to reliable technology and quiet study spaces.

I say, never let an optional blank space on the Common App go to waste like 84% of Common App submitters did this past admissions cycle.

Watch the video below to learn more about why I this 250-word maximum essay is yet another place to show maturity, growth, and your value system. Use it!

To The Media: End the College Application Nightmare Stories

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It figures that August 1 landed on a Sunday this year.  What used to be just another beach day took on special significance a few years ago, when Common Application chose August 1 to launch its updates for the coming school year.  It’s exciting to be sure, but with a hint of melancholy, as a few overly enthusiastic parents use the occasion to tell their high school seniors “Summer’s over”, while the seniors meekly head towards the nearest computer, even on a weekend, muttering “But what if I don’t want it to be?”

Happily, more than a few colleges agree with the seniors.  While there was a stream—OK, a torrent—of colleges Twittering students on Sunday to hurry up and apply, more than a few colleges said “Start today if you want to, but our deadline isn’t until January.  Take your time.”  I had planned on thanking each of those colleges for posting such a message in the face of application mania.  I’m pleased to say there were too many to do so.

But this is just the start, and here’s hoping more colleges get on board.  The last two years of schooling have left this year’s seniors in pretty bad shape.  Day after day of waking up to find out if school is in person, online, both, or neither may have left them flexible, but it has also left them exhausted.  Students who fit every element of one (and certainly not the only) likely college-bound profile—from the suburbs, in a college prep curriculum, with two well-off parents who went to college—are saying out loud they just don’t think applying to college is worth the hassle.  That’s not because of the Delta rebound; it’s because their last couple of years of school have left them unsure of themselves and their ability to control their destiny.  Since any college admissions rep will tell you the key to a successful application is to let the student drive the bus, this is a huge problem.

Part of the solution lies with us.  August is peach and melon season in Michigan, a time when very rational people who never eat fruit feel a swelling in their taste buds that can only be satiated by interaction with produce that is truly a little slice of heaven.

This same thirst wells up in the media every August, but it isn’t for fruit—it’s for stories about the confusing, terrifying, uncertain world of college admissions.  With a new crop of high school seniors every year, journalists eagerly seize on their newness to college admissions, highlighting profiles of bright young people who find themselves flummoxed over how to apply to college, and when to apply to college.  Curiously, these stories rarely display a student’s confusion over where to apply to college, since the media only covers students who are considering the same 25 colleges ever year that admit about 5 percent of their applicant pool.  “She’s a National Honor Society president, but she can’t get her arms around Yale’s application.” Of course, these same students would be equally baffled by using a plumber’s wrench for the first time, and they easily get the hang of this college thing two weeks into the process.  But apparently, that’s not the point. The very first time they do something new, they don’t completely understand it.  My goodness.

The impact of this approach to college application coverage can’t be understated.  Thousands of students have already had to give up most of their summers at the insistence of parents who have caught the angst early, eager to make sure that college essay sparkles, unaware that the number one cause of weak essays isn’t underwriting, but overwriting.

Parents who haven’t been on their seniors about college since Father’s Day read these August articles and panic, fearing their child is now “behind”.  They plop their senior in front of a computer screen and tell them they can’t come out until an application is finished—for a college that doesn’t even start reading applications until January 10.

Parents whose children really understand themselves, and had no intention of applying to these schools, now feel their child is “losing out” on something, and suddenly insist that an application or two to the Big 25 is a good idea, “just to see what happens”, even though their student is well aware of what will happen.

This brand of media attention has never served high school seniors well, and it’s likely to make matters even worse for this year’s seniors, who are looking to gain their footing after two years of scholastic uncertainty.  In the interest of their well being—or, to use a phrase that is on the verge of becoming unimportant due to its overuse, their mental health—how about a few less media stories on the impossibility of getting into college and its excessive expense, and a few more stories about the 75% or so of colleges who admit more than 50% of their applicants, and the many colleges who are forgiving institutionally-based student loans?  Could the media finally discover the urban and rural colleges whose buildings have not a hint of ivy that are turning around the lives of students who didn’t have the opportunity to take 7 AP classes in high school, students who are shining academically?  How about the students who are making community college work, earning a degree that costs less from start to finish than one year of Harvard, all while the students typically work about 30 hours a week?

It’s certainly true many people turn to the media to read stories that will fuel their dreams—that’s why so many people follow the Olympics, and replay the video of the woman who was reunited with her dog after two years.  But stories about the uncertainty of the college selection process don’t feed students’ sense of the possible; they nourish their nightmares.  They’ve had enough of that these past two years, and may be headed for more.  The best thing the press can do for them, and for our society, is to admit there are more than 25 good colleges in this country, and wake the students to a better vision of how to apply to college, other than run a gauntlet that, at the end of the day, is largely of the media’s own making.

University of Rochester Application Deadlines Extended

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University of Rochester Library.

The University of Rochester has announced a major shift it its Regular Decision and Early Decision II application deadlines for the current admissions cycle.

Dr. Robert J. Alexander, Rochester’s Dean of Admissions, Financial Aid, and Enrollment Management, informed high school counselors on December 4, 2020 that applications for both admission plans, which are typically due in the first days of January are now due January 20 – a full two weeks later than normal.

“In recognition of these turbulent and unprecedented times, the University of Rochester is offering an extension to both our Regular Decision and Early Decision II application deadlines.” wrote Alexander. Students applying by the new deadlines will still be considered for both admission and merit scholarships. He added, “We hope this extension allows students, families, and counselors more time to navigate the challenges associated with COVID-19 and virtual interactions, and to take care of themselves and their families.”

While those are lovely sentiments, as we mentioned previously when discussing Tuft’s decision to move its Early Decision deadline into late November, such dramatic shifts are not taken out of altruism alone. While we don’t have access to internal data from Rochester, what’s becoming clearer is the decision to go test-optional this admissions cycle by many selective and hyper-selective colleges has boomeranged back particularly hard on many typically selective colleges like Rochester that don’t have the name recognition of the Dukes, Penns, or Browns of the world. This is because many students who would have never considered hyper-selective colleges are applying to them instead of colleges that are typically slightly less selective; even the Ivies are test-optional this cycle.

For instance, let’s say you are an average straight A student in the high school Class of 2021 with a 1030 on the SAT; in a typical year you would never apply to anything other than your state university and a few others with relatively low test score averages. This year, you say to yourself, “I might as well put in an app or two to Duke, Harvard, and Vanderbilt since they won’t look at my scores.” And he or she has heard of them in pop culture.

Meanwhile, the typical Rochester applicant, one with, let’s say, a 1350 on the SAT, is now also looking to trade up the rankings lists to Carnegie Mellon, Wash U., or even Yale this year. Rochester likely finds itself in what we’ve call previously a doughnut hole of a situation; Rochester is getting overlooked by both its typical applicants and those academically weaker than its typical applicants all because both groups of applicants are applying to higher ranked schools OR opting for options with retail prices lower than private Rochester (in-state universities, community colleges, etc.) considering the economic disaster brought on by governors and mayors shutting down so much commerce. What a shame for a great school like Rochester! Yet, what a great year for a strong student looking for a great college and a scholarship to consider Rochester. And now such a student has even more time to apply (though we always say, “the early bird gets the worm”). Stay strategic.

 

 

What to make of Tufts’ Early Decision Deadline Extension

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While occasionally colleges extend application deadlines in response to hurricanes or other natural disasters, Tufts’ announcement in October that it would extend its Early Decision I (EDI) deadline from November 1 to November 17 in response to COVID-19 and various natural disasters didn’t pass the smell test.

It’s one thing to be or appear charitable by giving struggling students a few extra days or a week to complete their applications; yet, giving every applicant seventeen extra days to submit applications EDI is an extreme act that reeked of desperation.

Now, we are getting Common App data that supports our suspicions.

Inside Higher Ed shared that Common Application colleges are seeing average application declines of eight percent this fall. Meanwhile applications for first-generation students and those eligible for fee waivers are down sixteen percent so far. A full sixty percent of Common App colleges are seeing application declines. In addition Common App colleges and universities in the Northeast and Midwest experienced the steepest declines in application volume – down a full fourteen percent compared to last year.

While we don’t yet know if Tufts is one of the schools with application declines, by pushing its EDI deadline out nearly three weeks the university is signaling that it at least wanted more EDI applications to review for some reason (it could be a dip in application numbers, some other internal application target not being met by late October, and/or just the desire to make more money – after all, Tufts does charge $75/application).

This was all expected and is one of the main reasons why colleges were so fast to go SAT- or ACT-optional for members of the high school class of 2021. Colleges rightly worried that pandemic closure-induced job/income losses and the ongoing pandemic itself would scare students away from wanting to live and learn in close quarters far from home. This is an acute worry at second tier or lower colleges that cost a pretty penny to attend. Interestingly, with so many colleges now SAT- and ACT-optional it is likely that the biggest name colleges are benefitting most from the test-optional trend while others like Tufts that have more limited name-brand appeal are more likely to be overlooked by students newly-emboldened to apply to reach colleges they would have never considered if their SAT or ACT scores were any good.

For instance, let’s say you are a straight A student with a 1010 on the SAT; in a typical year you would never apply to anything other than your state university an a few others with relatively low test score averages. This year, you say to yourself, “I might as well put in an app or two to Harvard and Yale since they won’t look at my scores.” Notice how Tufts (or other similar schools) was not mentioned in such a hypothetical student’s line of reasoning. That’s because most college applicants have never heard of Tufts. Those who have are also probably holding off on applying EDI to Tufts when the school also offers EDII. This is because many typical EDI Tufts applicants are now going to try and swing for the fences at Brown, Penn, Princeton, or Harvard. Tufts likely finds itself in a doughnut hole of a situation.

January 2021 Update: Tufts is thrilled with itself because overall it got thirty-five percent more applications this admissions cycle compared to last year. Yet, in Tufts’ self-congratulatory press release, Tufts attempts to memory hole the fact that pushing back its ED deadline nearly three weeks probably played at least a small role in the increase. The main driver, of course, was Tufts’s decision to go test-optional, which resulted in HALF of Tufts applicants this cycle opting not to submit ACT or SAT scores with their applications! It will be interesting to learn what percentage of those accepted ultimately did or did not submit their SAT or ACT scores. As things stand now, it’s pretty clear that Tufts simply wanted to drive up its perceived selectivity as much as possible by driving down its top line acceptance rate and used test-optional applicants to do so. Should Tufts ultimately accept a significant percentage of its Class of 2025 via the test-optional pathway, how selective can Tufts really be considered? Maybe its acceptance rate will plummet, but, objectively, it will no longer be a college that prizes academic excellence above many other factors. This is because assessing a student by his or her grades in high school as the only measure of academic achievement denies reality that is obvious to most astute observers: most American high schools have become environments of rampant grade inflation and short-term self-esteem boosting and very little more. While SAT and ACT scores are imperfect measures of academic excellence, they are a least objective standardized measures that allow colleges to compare what applicants know upon submitting their application regardless of what curriculum applicants experienced in high school. Test optional colleges may still reject more students than they accept, but what they are basing their admissions decisions on is more akin to what those holding a velvet rope at a night club base their admissions decisions on than any sort of academic achievement metric.

“Your anguish is justified.” The ACT apology for canceling your registration.

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Many colleges have gone test-optional for the 2020-2021 admissions cycle, and so far, ACT, Inc., the publisher of the ACT, has done all it can make colleges appear prescient by doing so.  When you can make the individuals running Mizzou (went test optional this week) appear forward-thinking you know you are really scraping the bottom of the barrel when it comes to organizational effectiveness.

Throughout the spring and early summer ACT administrations were cancelled with little to no notice. Students often registered for testing sites miles away from home in the hopes that they had found a rural school willing to allow them into the building to take the ACT only to find that they were student #251 out of 500 students in line, and the school, because of social distancing, was only accepting the first 250 students to show up.

All this happened with no warning or guidance from ACT, Inc.

In other cases, students showed up to a school on a Saturday morning only to find the whole place locked up and the ACT unable or unwilling to give any pre-test or post-test guidance as to why the test was never administered. Was it the ACT’s fault or was it that proctors just didn’t show up or was it because the school was closed by some higher power? Does it matter?

Obviously, the plague spreading around the Earth came at a time when many long-standing institutions were least capable of dealing with it. Most venerable institutions in the U.S. are notable for their lethargy, inflexibility, listlessness, and lack of leadership, and their reaction to doing business through a plague is to remain in denial as long as possible.

Yet, now that summer is waning, the hits keep on coming for the ACT.

The latest ACT snafu comes in the form of a random email some students who thought they successfully registered for the September ACT received this week that read as follows:

Hi [Student Name],

We’re sorry. We know on Monday you visited MyACT to register for the ACT test and did not have the experience you were hoping for or the one we wanted to provide you. Your anguish is justified.

We are refunding your full transaction amount that occurred on July 27 through MyACT.

Your order did not complete as expected and you do not currently have an ACT test registration.

MyACT will be up and running on Monday, August 3 at 10:00am CT, and you will be able to register successfully. Customer Support teams are not able to complete or change registrations until our system is back up on Monday.

Thanks for your patience.

What’s going on in Iowa? ACT, Inc. claims a new registration system is in the offing in 48 hours. Maybe come August 3 the powers that be at the ACT will wake up fully aware that their entire business model is hanging on by a thread and they will chart a positive course for the standardized test. But, would you be money on that? Chances are ACT, Inc. will keep stumbling from embarrassment to embarrassment into the fall and winter until someone who is actually a leader takes charge and proactively guides the organization forward in a world unlikely to return to fetid “normal” any time soon.

In the meantime, if you can earn a strong ACT or SAT score and the college(s) you are applying to is test optional, it’s still my recommendation to grin and bear this shady process. Test optional is not test blind; therefore, the clamor to take the SAT and ACT will remain no matter how bad both of these test makers behave.

The (former) SAT word for all of this: debacle. The (current) SAT words for all of this: hot mess.

Don’t start college in 2020

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Colleges will try their best to get first-year students enrolled for Fall 2020, but really there are few compelling reasons to start college in 2020. Save yourself the time, money, and aggravation and take (at least) the 2020-2021 school year off from attending college.

Case Western Goes Test Optional in Response to COVID-19

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Never let a crisis go to waste is a maxim someone at Case Western University must deeply believe in, as the university’s admissions office announced today that it is now test-optional for students entering in the fall of 2021.

Case Western framed this admissions switcheroo in the context of the COVID-19 pandemic, which has forced the ACT and SAT to cancel spring test dates.

“We understand students’ concerns about completing Case Western Reserve’s standardized testing requirements for admission. In response, the university has approved a test-optional policy for students applying for the fall 2021 semester. In light of the unprecedented circumstances the COVID-19 pandemic has created, Case Western Reserve believes students’ best interests are served by an approach that assures them of our flexibility as they progress through the college search process.”

The university went on to add, “We will determine policies for future classes in winter 2020/21.”

Expect more colleges to do this. While clear-eyed people will find unsavory the trend of colleges wrapping self-interest-guided decisions in imitative altruism during a real crisis when so many real people are suffering and losing their jobs/incomes – and potentially their lives, college admissions deans and their overlords are focused on generating as many applications as possible no matter the calamity that surrounds them. 

Whatever happened to unvarnished honesty, especially in a time of crisis? Case – and many other colleges – want as many applicants as they can muster from the high school class of 2021 in what is likely to be an admissions cycle characterized by “softer” demand than college administrators want to contemplate.

I’ll believe “students’ best interests are served” when these same institutions reduce the price of tuition and/or offer permanent full-time online degrees. We don’t even know if recently deposited students from the high school class of 2020 will be able to start their college experiences on campus in August. In the meantime, congrats to Case on the PR and aggressively-timed (why not announce this over the summer?) attempt to stabilize your finances for FY2021-2022.

Aerial view of Cleveland, Ohio, home to Case Western Reserve University

Are college campuses prepared for COVID-19?

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With each passing day more cases of COVID-19 are reported around the world. Meanwhile, every year college dorms across the United States become breeding grounds for viral and bacterial illnesses. Therefore, it would make sense for colleges from coast to coast to step up what is hopefully already a solid game plan should the worst happen – COVID-19 breaking out on campus.

Yet, at least publicly, there is not much proof that emergency plans are being dusted off and updated in anticipation for COVID-19. While many colleges in the U.S. are keeping mum about how they will react should COVID-19 break out on their campuses, at least one university to the north has put out a statement urging calm. Simon Fraser University in Canada released a notice stating that it “is actively reviewing its infectious disease protocols, pandemic plan and meeting with key stakeholders to ensure our three campuses are prepared and able to respond if needed.”

As recently as earlier this month, many colleges seemed just as concerned about xenophobia stemming from the Asian origins of the illness as they were about protecting the physical well-being of their current residential students.

In Maryland, enrollment professionals and those tasked with thinking about a college’s finances are worried about what COVID-19 may mean for enrollment of international students, many of whom are from China. Luckily, there are also members of the University System of Maryland who are at least thinking about how to react should COVID-19 present on one of its campuses; yet, the actual plan for such a dangerous virus – one that can take weeks for symptoms to appear and even more weeks for patients to succumb to death – are vague in Maryland and beyond.

Not only do American colleges and universities have to plan for protecting their domestic campuses, in many cases they also need to plan for evacuating and/or triaging their employees or students working or studying in remote domestic or international locales. This is a logistical challenge in normal times; in times of a real emergency, such as a pandemic, which has not occurred in the modern age, are colleges and universities up to the task of protecting their own? Or are they waiting on guidance from state governments or the federal government?

What’s certain is that currently most college students’ only knowledge of COVID-19 has come via Facebook’s random advisory showing up on students’ Facebook feeds (see below).

Students shouldn’t have to get their COVID-19 information from Facebook. Colleges needs to get ahead of matters – and quickly. With the Centers for Disease Control and Prevention (CDC) warning that community spread within the United States could come at any time, all American colleges and universities need to make their emergency plans public now so that all stakeholders are ready to appropriately respond should the virus take root in the U.S.

2/26/20 Update from Italian newspaper Il Fatto Quotidiano: “At least five American universities have canceled study programs in Italy. The list includes Elon University, Fairfield University, Florida International University, New York University, Stanford University, and Syracuse University, almost all with programs in Florence.” More from Voice of America and Stanford Daily.

2/27/20 Update from The Spokesman-Review: “Gonzaga University students studying abroad in Italy will return to the United States due to the spread of COVID-19, Gonzaga Provost Deena J. Gonzalez said in an employee email.”