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Common App Goes Live, Adds Clemson, Auburn, and 40 Others

Posted on July 30, 2020 by Craig Meister Leave a Comment

Clemson University

The Common Application, colloquially referred to as the Common App, goes live for the 2020-2021 application cycle on August 1, 2020, and in the process is adding forty-two new members, including big name southern public universities such as Clemson, Auburn, and Virginia Tech.

The Amazon of the American undergraduate admissions process, the Common App is user-friendly and entirely uninspiring. Yet, it keeps growing because colleges yearn for more applications year after year in a manner similar to a drug addict yearning for a greater hit high after high. The Common App’s ease of use is very good at delivering the application numbers colleges crave, which in turn helps colleges appear far more selective than they otherwise would appear if students had to actually take the time and energy to apply to each college one at a time using college-specific applications.

In any case, there are still some big-name holdouts that refuse to go Common App. These include University of Maryland (one of only two remaining colleges that accept first-year applications exclusively through to the failed and ever-ghoulish Coalition for College app), MIT, Georgetown, the UCs, and University of Texas among others.

Here are the colleges that couldn’t hold out any longer and were seduced by the Common App for the application season ahead:

Mid-Atlantic

Bryn Athyn College (PA)

Carlow University (PA)

Holy Family University (PA)

Medaille College (NY)

Mid-West

Baker College (MI)

Buena Vista University (IA)

Bethel University (MN)

Cornerstone University (MI)

Lake Superior State University (MI)

Indiana Wesleyan University (IN)

Loyola University Chicago (IL)

Northern Illinois University (IL)

University of Wisconsin-Milwaukee (WI)

Wilmington College (OH)

South

Arkansas Baptist College (AR)

Auburn University (AL)

Augusta University (GA)

Clemson University (SC)

Coastal Carolina University (SC)

Lees-McRae College (NC)

Milligan University (TN)

Norfolk State University (VA)

Palm Beach Atlantic University (FL)

Richard Bland College of William and Mary (VA)

Spalding University (KY)

Texas Tech University (TX)

Trevecca Nazarene University (TN)

Tuskegee University (AL)

University of Georgia (GA)

University of Louisville (KY)

University of Texas at Dallas (TX)

University of Texas at San Antonio (TX)

University of South Florida (FL)

Virginia Tech (VA)

Winthrop University (SC)

West

Fresno Pacific University (CA)

University of Colorado at Colorado Springs (CO)

International

New College of the Humanities, London

With plague sure to shutter a growing number of colleges over the coming years, expect more – particularly small – colleges to join the Common App sooner rather than later.

August 12, 2020 Update: University of Maryland College Park, the land grant university of the northern-most southern state, Maryland, also joined the Common App for the 2020-2021 admissions cycle just twelve days into the official application season.

How to Finish a College-Specific Application Essay

Posted on June 1, 2020 by Craig Meister

Far too many students don’t have anything worthwhile to say in their conclusions to application essays about why they want to attend a particular college or university. If you are completely out of ideas, it’s always a good idea to express appreciation at the end of your college-specific essays.

Making a Calm College Decision

Posted on March 22, 2020 by Patrick O'Connor Leave a Comment

Happy woman holding paper reading good news college admission concept. Indian ethnicity woman sitting on couch at home reading paper notice receive good news stock images

This is typically the week many high school seniors are a little tense about their college plans.  The last few colleges are sending out decisions this week, and they tend to be the colleges where the admit rates are a little less than getting struck by lightning, so the hopes are high, while the odds remain low.

Now that the big week is finally here, here’s a quick list of things you should focus on to make a quality decision for life after high school:

What you do with the college experience matters more than where you go.  Most counselors save this advice for the end of articles like this, but these are unusual times. Chances are, if you’ve applied to a highly selective school, you have what it takes to do well there—it’s just that the college runs out of room before they run out of great applicants.  This means that the talents, habits, interests, and way you look at the world has prepared you to do great things wherever you go.  The college you attend won’t automatically make you a success; that will still be up to you.  So your future will still be in your hands, no matter what the colleges have to say this week.

It looks like another record breaking year. There are fewer students graduating from high school this year, but that isn’t keeping many colleges from seeing new highs in applications—and some that are seeing declines are still admitting less than 20 percent of their applicants.  Combined with an increase in the number of students many colleges took through early action and early decision plans, that leaves precious few seats to give out this week.

Yes, No, or Maybe, read the entire letter.  A student I am close to—OK, it’s my son—was so happy to read he was admitted to his first choice school he didn’t bother to read page 2 of the acceptance letter.  I did, and it’s a good thing, since it included information on the merit scholarship that made his attendance their possible.  Other yes letters have information about when deposits are due, and those are important as well.

Letters that waitlist you are even more important to read, since staying on the list may require you to do something—email, send back a card, update your application—by a specific date.  Even the letters of denial could give you information about transfer options that may now come into play.  So read the letter from start to finish, and have a parent do the same.

Read, and update, your financial aid information.  There’s a good chance all your colleges are going to be sending financial aid packages this week.  These are based on the financial aid information you gave them two months ago, when the world was a quiet place, before the stock market lost 30 percent of its value—and possibly before you or your parents lost their job.

The only way a college will know your financial picture has changed is if you tell them, and this is college—so it’s not time to be shy.  Pick up the phone, call financial aid, tell them your new story, and be ready to send supporting documents.   You’re this close to making the dream real.  Keep working.

File financial aid for the first time.  It’s certainly true most colleges have given all their aid away to students who applied for it in February, but many of those students turn down packages, or go to a different school.  If you now need help paying for college, get the forms in yesterday—check the college’s website to find out all the forms they need, and where you should send them.  Calling to ask is an even better idea.

Ask for an extension to the May 1 deposit.  Many colleges understand that this spring isn’t exactly normal, which is why they are moving their deposit deadlines to June 1 or later.  If your college isn’t doing that, you can still call and request an extension for personal reasons.  They might say no, but the only way they say yes is because you ask—kind of like the only way they admitted you is because you applied. Make. The. Call.

Apply to more colleges.  Except for the Top 50, every college in this country is still taking applications for fall admission—and, as mentioned before, some will still have financial aid to offer you.  If you’re looking at changing your college plans due to all the changes in the world, lots of colleges are eager to hear from you for the first time…

Consider transferring …and thanks to some pretty strong transfer options, you could still end up graduating from your dream school, even if you can’t start there.  The best way to plan a transfer is to call the college where you want to finish, and ask about transfer options.  Building the plan from the end means you know where to start, and what classes are best to take to minimize the credits you’ll lose when you make the shift.  Ask for transfer admissions when you call.

Talk to your counselor.  One upside of all of this is that counselors now have more time than ever to talk college with you, since they don’t have to do lunch duty.  I know, I know—they have 8,000 students on their caseload, and they might not know you well.  They will once you tell them who you are, and what you need—and that window is now more wide open than ever before.  Most schools have sent students direction on how to reach out to counselors.  As is the case with most things in life, what you do with that information is now up to you.

How to Approach 2020-2021 Common App Essay Prompts

Posted on February 26, 2020 by Craig Meister Leave a Comment

How do you tackle the main essay on the Common Application to give yourself the best shot of writing an essay that is acceptance worthy at even the most selective colleges and universities?

While your essay should be unique, your approach to writing a great essay should actually be both formulaic and geared towards differentiating your story and perspective on life from those of other applicants.

Students (and their parents) who are serious about figuring out which Common App essay prompt to pursue should take the time to watch the entire video below. In it, I walk you through each prompt that will appear on the “common” portion of the 2020-2021 Common App and give each a grade for the average and not so average Common App applicant. After you watch the video make sure to learn why you still may be having a hard time drafting anything other than bad or downright horrible responses.  Enjoy!

The new Common Application is here. Are you ready to complete it?

Posted on August 22, 2019 by Gary Canter Leave a Comment

Hey Class of 2020!

In a scene from Steve Martin’s 1979 movie, The Jerk, his nebbish-y character Navin R. Johnson runs pell mell down the street upon seeing his name in print for the first time (in the phonebook), declaring to anyone within earshot:

“The New Phonebook is Here! THE NEW PHONEBOOK IS HERE!!!!”

How times have changed. Who uses phone books any more? Do they even print them?
No matter…at this time every summer I find myself filled with excitement and a desire to pronounce to all near and far, whether they give a plugged nickel about it or not:
“The new Common Application is here. THE NEW COMMON APPLICATION IS HERE!!”

Yeah, I’m a bit of a nebbish myself when it comes to this sort of stuff…every August 1 a brand spanking new Common Application comes out, and that means that you can – and should – access, register for free, and – wonder of wonders – begin filling out what will become (for many if not most of your colleges) your bona fide, actual college application!!!

So join in my excitement and go to www.commonapp.org and click on the “Apply Now” link, register, follow directions and get your college applications started!!

(Those of you who have already started the 2018/19 common application can do an “application rollover” by logging in to your existing common application and follow a few simple steps and affirmations. It’s so easy even a college advisor like myself can do it, so jump right in and get in to the new 2019/20 common application and do your thing! All information will roll over EXCEPT any potential college supplemental writing you did – those you must start anew).

Note that you need to include at least one number, letters (one capital, one lower case) and a symbol (!@#$%^&*) in your ten to sixteen character password. Make sure you write down your password (and don’t be too cute – you don’t want to lose it!).

After you’re registered go to the “College Search” link and type in the name – or partial name – of a college from your top 10 list and hit “search”. You don’t need to fill in every blank – takes too long – just a partial name and you’ll be able to locate your school).

Click the box next to your college and then click “Add.”

Do this for every school on your list (don’t be exclusive at this stage – you can add and remove schools freely over the next five months) and then go to your ‘Dashboard’ and voila, there’s your college list!

If you can’t find a particular school (after making sure you’re spelling it correctly) it most likely means that that school doesn’t take the common application. Not to worry! Just make note that you’ll have to register and fill out their own on-line application. No big deal!

Now begin filling out the common application. The sections are: “Profile”  “Family”  “Education” “Testing”  “Activities”  “Writing”

The last section, “Courses and Grades,” is somewhat nonsensical and you’ll most likely not have to complete it. If it says you do curse a bit and follow directions. Just busywork, and you’ll need to work off your transcript so get a hold of that if you don’t already have a copy.
Note that with the exception of the “Writing” and “Activities” sections, all the other portions of the Common App are easily completed. 
 
You’ll also be able to see which, if any, of your schools require additional writing – either in the form of an additional essay or short answer questions. Look in the dashboard under each college for “Questions” and “Writing Supplement.” Most of the “Questions” will be quick and easy, go ahead and fill out all those short answer responses. It’s the writing supplements that usually entail some extra work.
Keep track, and in a future rant I’ll talk about how to organize all of your extra writing on a central ’to-do’ list I call “The Grid.”

So there you have your next assignment campers: register and then fill out the “Profile,” “Family,” “Education,” “Testing,” and “Activities” sections of the Common Application! This is exciting!!! You’re really doing it!!!!!!

***

This is also a great time to be writing your first and your second (extra…additional…icing on the cake…one for the Gipper) essays. You also should have (or be constructing) an academic/activity resume, which you’ll find multiple uses for, which I’ll be sure to tell you about if you ask me.

If any of the above has you confused, if you’re still struggling to get going on your essays, resume, list of colleges, or if you just want to qvell with me about my Yankee’s amazing season (forget the killer B’s, we’ve got Mike Tauchman and DL LaMahieu!!!!), give me a call or email and we’ll chat. This time of year I’m about helping students organize their ‘to do’ list for the remainder of the summer and the fall.

And remember to relax, it’s still summer vacation (for some of you) fer cryin’ out loud! Enjoy yourself!

From your erudite escort, your humorous homeboy, your perceptive preceptor, your confident confidante…

Gary, the College Guy

P.S. As always, feel free to forward this rant to other rising seniors and their parents, or send me names/email addresses of folks whom you think would benefit from reading my rants. Or you can send them to my web page, which has all my rants for anyone to see. IMHO there’s not enough good, coherent information out there, and you’ve just waded through about the best there is!

University of Alabama, other colleges, open applications on July 1

Posted on July 2, 2019 by Craig Meister Leave a Comment

University of Alabama in Tuscaloosa, Alabama

Off to the races! The 2020 application for the University of Alabama went live on July 1. Those students with questions about the process of applying to the increasingly-popular-with-out-of-state-students public university in Tuscaloosa, Alabama are encouraged to contact their UA Regional Recruiter.

Yet, it’s not just aggressive Alabama that is attempting to fling open the doors of its Fall 2020 first-year application in the dead of Summer 2019; the Coalition Application, too, likes to be strong out of the gate each summer by going live on July 1, one whole month before its larger competitor, the Common Application, which is available to rising seniors on August 1.

Yours truly, upon hearing about design and functionality upgrades to the 2019-2020 Coalition App, tried to create an account to review the application this morning, but never received the verification email to complete the process of creating an application. I then asked for the verification email to be resent. Still nothing. I looked in my inbox, I looked in my spam folder, I looked under by bed – but it was nowhere to be found. So, an official review of the 2019-2020 Coalition App will have to wait until a later date.

(Update: about an hour after publishing this article, the writer received two verification emails from the Coalition Application, which permitted access to the application; a review of the 2019-2020 Coalition Application will be forthcoming in this space in the near future)

Other colleges either never take their applications down or have also made available their 2020 application before Independence Day. Notable names in this category include Georgetown University and Wake Forest University.

University of Florida to Finally Accept Common Application

Posted on June 29, 2019 by Craig Meister 3 Comments

Gainesville, Florida is home to University of Florida.

Charles Murphy, University of Florida’s Director of Freshman and International Admissions has made news that is sure to boost University of Florida’s first-year application numbers, make UF more selective for first-year applicants, bring smiles to the faces of high school counselors across the country, and keep high school seniors on edge later into this upcoming year’s admissions cycle.

“Starting with the 2019-20 application cycle, the University of Florida will accept both the Common Application and the Coalition Application. As you likely know, we have exclusively taken the Coalition Application the last few years, and look forward to continued partnerships with Coalition for applications and programming aimed at promoting access and student success. We are still finalizing some internal logistics with the Common Application, so you will not yet see this information updated on our admissions website or the Common Application’s website. However, that information will be updated as soon as possible once everything is finalized.” Murphy shared.

Murphy went on to add that starting during the 2019-2020 admissions cycle, UF’s admissions notification date will move back to the last Friday of February, which for the upcoming admissions cycle is February 28, 2020. In recent years, UF has notified applicants of their admissions decisions in early February. According to Murphy, UF already enjoys “consistent year to year increases in application volume,” and with the acceptance of the Common App, UF will certainly need the extra weeks in February to review what will surely be the biggest increase in applications UF has experienced yet based on how other colleges’ first-year application numbers have increased after joining the Common App.

UF’s one first-year application deadline of November 1 will remain the same as in past years. High school counselors have not so much enjoyed having their students apply to UF in recent years, as the university has most recently been a Coalition Application exclusive college, which means it accepted no application other than the Coalition Application. The Coalition Application, while a good idea in theory (it was created to promote equity and access and to serve as a strong and more user-friendly counter balance to the Common App), turns out to be an increasingly wretched application in practice, as its functionality and usability has taken a nose dive with each passing admissions cycle. This is saying a lot because the application was never as user-friendly as behemoth competitor Common App (approaching 1,000 members) or the small but seamless Universal College App (in an inexplicable funk with only ten members). In fact, the Coalition Application is so horrible to use from the perspective of applicants (I had one student fly into an uncontrollable rage this past year when trying to navigate her Coalition Application, while another student I was working with at one point pushed his chair back from the computer where he was working on the Coalition Application and proceeded to just look out into the distance in what seemed like a catatonic state for at least four minutes after becoming completely stupefied by the application’s interface) that I purposely won’t link to it in this article for fear that doing so would encourage students to use it. High school counselors have been increasingly befuddled by how to advise students to navigate the Coalition Application, which seems filled with trap doors, dead ends, and missing links.

Sadly, University of Maryland, College Park and University of Washington will remain Coalition-exclusive colleges for the upcoming admissions cycle. Meanwhile, University of Virginia and Dartmouth College have quietly made clear that they will stop accepting the hot mess that is the Coalition Application for the 2019-2020 application cycle, though both institutions did not use those words – or any words, actually – in making the change.

With so many colleges now accepting the Common App for first-year college entry admissions, UF can expect a lot more unserious apps coming its way, which, trust me, is just fine with UF because it will allow UF to increase its selectivity (UF will get to reject a higher percentage of students than ever before) and perceived prestige (though prestige, like beauty, is in the eye of the beholder). It will also allow UF to turn away more Florida residents who often get to attend the institution for little out-of-poket money because of Florida’s generous Bright Futures scholarships, which are funded by players and addicts alike of the Florida Lottery.

Northeastern University wants to remain a safe space to send your $75 application fee

Posted on October 15, 2018 by admissions.blog

Trick or treat? How about both? Late on Friday, October 12 (news dump time), Boston’s Northeastern University, in the person of Elizabeth Cheron, Dean of Admissions, sent high school counselors the following note:

Dear Colleague,

I am reaching out today with an update on Northeastern’s application. In setting up our application for Fall 2019, we added a common format short answer question asking a student to explain more about their most important extracurricular activity; our hope was to give applicants an opportunity to expand beyond the activities section and give our admissions committee a bit more information. Many of you probably recognized this question as being very similar to the old “short answer” question from the Common Application.

It was not our intent for this to be a writing supplement or involve the level of preparation that a writing supplement would require of an applicant. In the past few weeks, we have seen that it was causing unnecessary stress in the application process—as such we have chosen to remove the question from Northeastern‘s member-specific questions. As always, applicants to Northeastern can share more information by utilizing the upload feature in the Application Status Check once they have submitted an application. Please be in touch if you or your students have any questions. You can find the counselor who works with students from your school here.

Sincerely,

Elizabeth Cheron
Dean of Admissions
The Office of Undergraduate Admissions
Northeastern University
northeastern.edu/admissions

First, heaven forbid students applying to a university with an all-in retail price of $70,000/year be asked to put forth, “the level of preparation that a writing supplement would require of an applicant” when applying to Northeastern!

Second, putting on our essay editing/detective hat for a moment, we have to ask, who exactly was suffering from “unnecessary stress in the application process” Dean Cheron?

Does the reaction to answering such a prosaic little question as that which was removed from Northeastern’s application last week say a lot about the typical Northeastern applicant and his or her pain tolerance…or is the current Northeastern applicant being used as a scapegoat in this story?

Maybe the “stress” referred to in the email above refers to the stress of individuals in the Northeastern University admissions office who either didn’t want to read more than they have to or who were seeing such a decline (or diminished growth) in application numbers compared to this time last year that the assembled powers that be stooped so low as to change an application mid season? Come on! We’ve seen a lot of application shenanigans in recent years, but a supplemental short answer question disappearing is just ridiculous!

If only we could call Northeastern a cheap date, which it certainly is acting like by making this 11th hour move, but a $75 application fee is hardly cheap. And, again, have you seen Northeastern’s cost of attendance? This is Northeastern we are talking about.

The university, which has become ever more “selective” in recent years, certainly wants to do nothing to scare away international $tudent$, who make up nearly twenty percent of its entering first-year classes, and other typical Northeastern applicants who are accustomed to having to do nothing other than the bare minimum on the Common App to get in – at least to Northeastern. Many of those same students are more than willing to write 500-word essays to other colleges. But apparently not to Northeastern. Planning carefully ahead is clearly not the strong suit of employees at the top of the Northeastern University admissions office.

Either the best of the rest apply to Northeastern, or someone on the inside at Northeastern is trying to pull a fast one on us. Or both!

Meanwhile, Boston University has had supplemental essay/short answer questions for years. BU is also a wonderful school from which to earn an undergraduate degree. That is all.

Colleges continue to welcome applicant résumés

Posted on August 25, 2017 by Nancy Griesemer

Vanderbilt University allows resumes on both the Common App and the Coalition application.

High school students who invest time creating résumés may be handsomely rewarded in the college application process. Of 689 Common Application member colleges and universities that are “live” as of this writing, at least 224 — or about one-third — have made specific provisions for or even require the submission of this handy document.

This hasn’t always been the case. In fact, there remains a lingering controversy over the appropriateness of asking students to develop and maintain résumés throughout high school. And many colleges are very deliberate about not including them as part of their applications.

In her blog on college admissions at the University of Virginia, Jeanine Lalonde makes a point of repeating every year, “The Common App has a resume upload function and lets each school decide whether they want to use it. We are one of the schools that turned that function off. We prefer the Common App activity section to the various ways people choose to present their activities on resumes.”

But many college advisers and lots of colleges very much disagree.

“Almost as soon as I start guiding a student through college planning, I learn about the student’s interests and hobbies and discuss the importance of extracurricular commitment in and out of school – both for college admission and life enrichment. That naturally leads to an analysis of student engagement and the creation and continual updating of a résumé,” said Judi Robinovitz, a Certified Educational Planner in Palm Beach and Broward counties, Florida. “The résumé becomes far more than a list of activities. Rather, it highlights a student’s accomplishments about what she has done, why, how, and, most especially, how these actions have impacted lives (hers and others’).”

Robinovitz adds, “Here’s an important secret: when you share a thoughtfully prepared and detailed résumé with anyone who will write a recommendation, you’re likely to get a stronger and more anecdotal piece of writing that supports your application. Plus, through résumé creation now, we lay critical groundwork for undergraduate summer job and internship applications – and ultimately, for graduate school and vocational opportunities.”

In other words, a résumé represents an opportunity to collect, keep track of and reflect on accomplishments. And it’s likely to be a document the student will have to maintain, using different formats and styles, through college and beyond.

Most school-based and independent college counselors agree there’s no reason to include a résumé with a college application if it totally duplicates information contained in other parts of the application, unless of course, the school specifically asks for one. And plenty of colleges outside of the Common App system do, such as Georgetown University, Virginia Tech, MIT and the University of Texas at Austin.

For students using the Common Application, basic extracurricular-related information may be presented in the Activities section, which provides space to describe involvement in ten activities. Within each activity, the Position/Leadership blank allows 50 characters to give a solid indication of your position and the name of the organization in which you participate. A second box allows 150 characters to provide insight into what you’ve done and any distinctions you earned.

The Coalition provides space for extracurricular activities in the Profile section of the application. Students may enter up to eight activities and are asked to specify “the two primary activities that have taken up most of your extracurricular time during high school.” For each activity, the student is allowed 64 characters for the activity name (Cashier, Wegmans Grocery Store, Fairfax VA), as well as 255 characters for “one brief sentence describing the primary function of this activity” and an additional 255 characters to “[L]ist any positions/honors/awards received in this activity, if any.”

Students using the Universal College Application (UCA) may enter up to seven “Extracurriculars, Personal and Volunteer Experience[s]” and up to five employers or job-related activities.  While the characters allowed are more limited (35 for extracurricular and 32 for jobs), students are encouraged to provide more details in the Additional Information section.

But for some students, these activities sections are still limiting and don’t provide enough of an opportunity to showcase specific accomplishments or direct attention to relevant online content. In this case, the applicant has a couple of options.

 

First, check member questions for additional opportunities to provide details about extracurricular activities. This is where some Common App members have made provisions for an upload of a fully-formatted résumé. These include:

  • Boston College
  • Brandeis University
  • Brown University
  • Bucknell University
  • Claremont McKenna College
  • Colgate University *
  • Cornell University
  • Dartmouth College*
  • Davidson College**
  • George Mason University
  • George Washington University
  • Howard University
  • Johns Hopkins University**
  • Kenyon College
  • Lafayette College
  • Macalester College
  • Mount Holyoke College
  • Northeastern University
  • Rensselaer Polytechnic Institute
  • Santa Clara University
  • Trinity College
  • Tulane University
  • Union College*
  • University of Cincinnati
  • University of Massachusetts-Amherst
  • University of North Carolina-Chapel Hill
  • University of Pennsylvania*
  • Vanderbilt University*
  • Washington University in St. Louis*

Another option is to see if the college offers an alternate application that allows for résumé uploads. For example, the UCA provides for fully-formatted résumés by allowing PDFs to be uploaded in the Additional Information section of the application. Before going forward with this plan, however, it’s wise to check with the college first to see if they’d like a copy of your résumé as part of your application for admission. They may not!

A résumé can be a very powerful document for pushing your college candidacy forward. It can serve to color between the lines or provide extra detail beyond what may be crammed into a standardized application form.

If given the opportunity, use it. But make sure it reflects well on you and contains accurate and up-to-date information.

*     This school also made provisions for résumé upload on the Coalition Application.
**  This school does not specifically provide for résumé upload on the Coalition Application.

Common App introduces an improvement that largely goes unnoticed

Posted on August 23, 2017 by Nancy Griesemer Leave a Comment

Pepperdine University

For nearly a decade, the Universal College Application (UCA) has offered students the opportunity to include on their applications a “live” link or URL to online content such as YouTube, LinkedIn, personal websites, blogs, etc. In this regard, the UCA was way ahead of the competition, offering an option that both colleges and students seemed to want. Despite repeated calls to include a similar field on their application, the Common App opted to strengthen partnerships with outside vendors like SlideRoom (frequently charging applicants a separate fee) and resisted signs that colleges were increasingly transitioning to inclusion of digital credentials as part of the admissions process.

With the debut of the Coalition platform, the idea of making digital media available as part of the college application became more institutionalized. Videos, audio presentations and pictures can be easily uploaded to the Student Locker and transferred to applications for colleges requesting them. And most Coalition colleges opted to also use the upload function for the personal statement—something the Common App dropped a couple of years ago in favor unwieldy “text boxes,” which definitely limit an applicant’s ability to control format, embed live links and use different characters or pictures as part of their essays.

As the Coalition built on a precedent established by the UCA and opened students to the possibility of introducing colleges to their digital sides, the Common App responded by creating a relationship with ZeeMee, originally an online resume-building site high on visuals and low on written content. In the spring of 2016, the Common App introduced the new partnership with an “infomercial” at their annual conference and offered colleges the opportunity to have a field dedicated to ZeeMee included in their “member questions.” A number of colleges accepted the offer, some by stridently advertising for and recruiting students to the ZeeMee platform. Others were moderate in their requests and still fewer (one or two) suggested that students could include a link to ZeeMee or other online media if they chose.

But the times are changing. Without any promotion or advertisement from the Common App, many member colleges adopted the more “generic” URL field in their 2017-18 applications and are using this opportunity to encourage students to provide links to any site—not just ZeeMee. In fact at least 45, or about six percent of Common App members with live applications at this point, intentionally give students a wider opportunity to provide a link to a website of their choosing.

For the record, an additional 125 Common App members (as of this writing) appear to limit their requests to or provide dedicated fields for ZeeMee URLs—some with very strong marketing language.

But this welcome application development seems to have largely gone unnoticed. Perhaps it would be even more welcome if the link were “live” and a reader could click on the URL and go directly to the site—an opportunity the UCA has offered students and admissions readers for close to ten years! Unfortunately, the current state of Common App technology apparently requires readers to copy and paste the URL into an internet browser to access content. Nevertheless, the inclusion of a more general question in the bank of member questions is an acknowledgment of the value of this information to the admissions process.

Here is a sample of Common App members electing to move away from promoting a single site to opening their application to the inclusion of any URL:

  • Antioch College
  • Brown University
  • Centre College
  • Colorado College
  • Earlham College
  • Eckerd College
  • Florida Institute of Technology
  • Florida Southern College
  • Hampshire College
  • Kenyon College
  • Lafayette College
  • Marist College
  • Occidental College
  • Pepperdine University
  • Pitzer College
  • Texas Christian University
  • Union College
  • WPI

Franklin and Marshall, Hamilton and the University of Mary Washington make similar requests on the Coalition application.

And while the URL requests are fairly generic and don’t steer applicants in any particular direction, the award for best wording by a Common App member goes to the University of Mary Washington:

“Some applicants maintain an electronic profile (such as ZeeMee) that exhibits talents, creativity or other information to share with the Admissions Committee. If you maintain such a site, and would like the Admissions Committee to view it, please enter the URL here.”

The cleverest college award goes to SUNY Purchase, which gets around the deficiency in Common App technology by instructing applicants to be creative about uploading a document containing a link:

“For video submissions, post your video to YouTube or Vimeo and submit a document here with the URL link to the video.”

Note: For the nearly one-third of Common App members providing for submission of fully-formatted résumés, you can include URLs on those documents, upload them as PDFs and assume the links will be conveyed as live, thereby providing direct access to any online content you wish readers to see. Click here for more information on colleges that welcome your résumé.

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