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Our Next Quarantine Lesson: We’re Blowing it for This Fall

Posted on June 24, 2020 by Patrick O'Connor Leave a Comment

It isn’t just the seniors who missed this year’s scholastic rites of passage.  Students may be the stars of this show, but there’s something about weak lemonade, folding chairs, and speeches about pursuing your passion faculty and administrators find just as assuring as the honored students.  It’s the closest we get to winding down a year and taking a breath before taking up the task of deciding how the coming year could be smoother, better, or more effective. And if ever there was a year when that breath was needed, it was this year.

We didn’t get it.  Instead, pundits and parents, who had spent the spring seeing first-hand what educators really do, were banging on academia’s gates, asking about the resumption of “school as usual” in the fall with a keen level of expectation.  They may have been saying “Will schools reopen?”, but they meant “Schools had better reopen.” Unaccustomed to making such deep decisions on the fly—and, frankly, a little exhausted from having made two months’ of such decisions on the fly—K-12s and higher ed begged off.  Let’s see what the numbers look like, they said, and we’ll have an answer soon.

Wow, did we blow it. One of the best ways to convey confidence in leadership is for leaders to make decisions with some sense of anticipation and planning.  Given all the seemingly spontaneous decisions this spring required, how much better off would we be in the eyes of the public if we had used April and May to say what really needed to be said in three key areas:

“We’re going to review our entire application process.”  School counselors are exhausted by June, but word that hundreds—that’s right, hundreds—of colleges were not requiring SAT or ACT scores for this year’s juniors created a groundswell of euphoria unknown to the summer months.  The arguments for ridding college admissions of these tests are better articulated elsewhere (like here).  Now that quarantine had added one more point to the argument—that the students just can’t take them—colleges succumbed to the reality in hordes, leaving counselors hopeful that, as long as they were checking under the hood of their admissions policies, admissions folks would toss out some other policies that deny college access to many students who need it most.

That bigger review doesn’t seem to be appearing.  In his typical fashion, Lawrence U dean Ken Anselment was the first to suggest in a Tweet that colleges should use this opportunity to clean up the entire admissions process, instead of taking an approach centered on the question, “So, how do we make admissions decisions without test scores?” If anyone can make major revisions to their application in two months, it’s Ken and the Lawrence crew.  It would have been better if, as a profession, all colleges had committed to this in April, creating more time and space to ask the bigger, better questions.

“We’re going online, and it’s going to be great.”  Colleges also tried to buy some time this spring when they were asked how instruction was going to occur.  As a group, they intuitively demurred, sure that any answer involving pure online courses would turn off students looking for a “full college experience,” sending them into the arms of community colleges, and leading many small private liberal arts four-years with weak decades-long financial struggles to close.

These same considerations are evident in the early announcements some colleges have made about Fall classes.  Hoping that reduced sizes of in-person classes and cancelled Fall breaks will contain the health risks, these colleges are ignoring the realities of some of their own football teams, where summer scrimmages are leaving up to twenty-five percent of the team COVID active, and at least one re-opened bar in a college town, where a quarter of all patrons are now on self-quarantine (and this is before students show up). It’s clear the best health option for all is to stay completely online—but how do you sell that to a student who just had a slew of online classes at either college or high school that, by and large, were less than they could have been?

Enter the professors.  It’s easy to see how parents and students don’t want to pay for weak online learning.  On the other hand, professors and high school teachers had about a week this spring to turn their classes into an online version of its face-to-face self, a task most colleges give professors an entire semester (and time off) to do.  Now that the summer is here, college instructors can give their courses the firepower they need to be more vital, more individualized, and more like the face-to-face thing.

If colleges connected the professors to families who rightfully see online learning as dubious, the profs could bring their websites along and show how these courses are more robust than their springtime counterparts.  Smaller colleges have long tried to get faculty involved in discussions with students, because good profs create an excitement about learning that closes the enrollment deal.  The same could have applied to online learning, if we had started sooner.  Now, we’re forced to play catch up again.

“We want your kids to be healthy.” The teachers at a local kindergarten decided they wanted to run a quarantine version of kindergarten graduation.  They made a giant rainbow arch, a few lawn signs, and went from house to house of every one of their students.  They’d set up the display, have their student walk through the arch, and created a composite video of the whole event.

A success?  Not really.  The edited video didn’t show what really happened: that the excited students broke every safe-distancing rule in the book when their teacher showed up.  Kindergartners love their teachers (thank goodness), and two months apart led to a euphoria that was shown by hugging everything in sight, a scene that’s reassuring to everyone but the Health Department.

In a nutshell, that’s why reopening K-12 schools to any kind of face-to-face learning is a bad idea.  Wal Mart can’t even get “adult” customers to wear a mask; what chance does a teacher have making a dozen five year-olds practice safe distancing?

A joint effort by state and federal officials in April, devoting dollars and expertise to developing nationwide broadband access and best practices in K-12 online learning, was the best answer to teaching students.  It also would have given time for working parents to develop resources for child care.  Instead, K-12 is left with a continuation of the catch-as-catch-can policies that allowed them to limp to June in one piece, thinking that a couple of days in the classroom each week will placate parents.  It might, until school closes again for quarantine—and if you think of the last birthday party you attended for a seven-year old, you’ll understand why that’s a certainty.

College Counseling: The Year in Review

Posted on December 17, 2019 by Patrick O'Connor 8 Comments

There are many years in the college counseling world that come and go without a lot of fanfare, but this certainly wasn’t one of them.  Thanks to America’s ever-growing fascination with the college application process, counseling received more than its share of the limelight in 2019.  Here are the highlights:

The Scandal Known as Varsity Blues  Leave it to a small group of parents with way more dollars than sense, and a con man feigning to be an independent college counselor, to create even more angst over selective college selection than ever before.  Since this story involved Hollywood, money, and some of the three schools the New York Times considers representative of the world of college admissions, way too much time and energy was devoted to understanding what this kerfuffle meant to college admissions as a whole. The average high school senior takes the SAT once and goes to college within 150 miles of home.  Varsity Blues meant nothing to them.  The same should have been true for the rest of us; instead, this issue is now running neck and neck with Popeye’s Spicy Chicken Sandwich for the year’s Story That Wasn’t Award.

Change to NACAC Ethics Code It made fewer headlines, but the Justice Department’s investigation into NACAC’s Code of Ethics could prove to have far more implications to the college plans of seniors than Varsity Blues could hope to.  With colleges now allowed to offer incentives for students to apply early, and with colleges able to continue to pursue students who have committed to another college, the May 1 deposit date is still in effect, but may prove to have significantly less effect.

 College Testing and the University of California  The value of the SAT and ACT popped up in the headlines all year, as even more colleges decided test scores no longer had to be part of their application process.  At year’s end, the test optional movement got a big media splash, as the University of California announced it was reviewing its testing policy.  Combined with a lawsuit filed against the UCs claiming the tests are discriminatory, it’s clear that business as usual in the college application process is on its way out.  Will more changes ensue?

The Harvard Case and Race  Affirmative action advocates celebrated a legal victory this fall when a court ruled Harvard’s admissions procedures do, and may, use race as a factor in reviewing college applications.  The case drew national attention in part because it was initiated by a group claiming Harvard didn’t admit enough students of Asian descent.  It’s likely to stay in the headlines when the decision is ultimately appealed to the US Supreme Court, a group that, as it currently stands, has been known to be highly skeptical of race-based programs—meaning this year’s lower court victory could be pyrrhic at best.

Improved Research on College Counseling  Academic research has never gotten its due in the world of school counseling, and that’s certainly true in the more specific field of college counseling.  That trend may be changing, as a report from Harvard lays the groundwork for a more data-based approach to measure the difference counselors make in their work.  The findings include an indication that counselors tend to be more effective in college counseling if the counselor was raised in the same area where they work, and, as a rule, are more helpful providing information to the student about the college the counselor attended.  The report suggests this may be due to undertraining in college admissions as part of counselor education programs– to which most of the counseling world replied, no kidding. Look for more to come here.

Billions More for More Counselors, But Who Cares  It’s hard to remember the need for more counselors was one of the favorite topics of the media just two years ago.  A sign of American’s true indifference—or short attention span—rests with a congressional bill that provides up to $5 billion for new school counselor positions, a bill that is currently languishing in committee.  Is this bill a victim of an absence of school shootings, impeachment, or both?  Given what it can do, is there really any reason this bill can’t be a focus of action in 2020? That’s really up to us.

 

 

When should I start working with my college counselor?

Posted on July 11, 2019 by Craig Meister Leave a Comment

Many high schools don’t provide proactive college counseling to students until the end of eleventh grade. That’s not going to work for you!

Don’t wait until your school gets around to it. Find out when to assertively approach your college counselor by watching this Thorwback Thursday (TBT) classic.

Don’t call me a Director of College Counseling ever again

Posted on June 13, 2019 by Craig Meister

There is no doubt that something is very broken in American secondary and tertiary education. Over each of the last fourteen admissions cycles, I have helped students from around the corner and around the world navigate the college admissions process and tackle the full time of job of applying to American colleges and universities.

During this time, I have witnessed a dramatic increase in the number of students who are unaware of what makes them unique, what their goals are beyond getting into a ‘good college,’ and what actual options even exist for students graduating high school. What feels like an outbreak of complete lack of self-reflection and time dedicated to research and analysis is occurring at the same time as students are more programmed, stressed, miserable, and incapable of demonstrating what was once considered ‘college level’ verbal and written communication skills than I’ve ever witnessed before.

I can’t be a part of this madness anymore without speaking out. As I see it, three major changes need to be made in the way we educate children in this country, only one of which I have true control over as a person tasked with helping students transition from secondary education to what comes next.

  1. Starting in elementary school and continuing right through college, most students are not being taught the basics of writing, reading, and speaking English – whether these students attend public, private, or parochial schools. Students are taught to ape the style or priorities of their English teachers in order to earn an A instead of being taught how to think or communicate in an articulate, agile, and dynamic manner. I am not an English educator, but I can say after seeing thousands of essays produced by high school juniors and seniors and speaking to thousands of high school juniors and seniors that writing, reading, and speaking instruction is not being properly carried out in this country if we are to have any hope of sustaining – let alone building upon – the knowledge and attainment of previous generations.
  2. Students have little to no sense of who they are in relation to the generations of people who came before them and thus they have an increasing inability to put themselves in proper context; the result is that their college essays, whether well-written or not, read like narcissistic one-man plays, and from the admissions results I’ve seen up-close, colleges like it this way! We are doing a generation of our fellow citizens a great disservice when they can’t see beyond their own feelings and experiences, when they don’t know anything about their state’s history, and when they know appallingly little about their country’s history or the history of Western Civilization. Again, very few people in either secondary education or tertiary education seem too concerned about this, which brings me to what I can control…
  3. College is not the end all be all. In fact, for many students a four-year college experience can only lead to a lifetime sentence of debt and ignorance. Who appointed four-year colleges and universities to lord over us as non-negotiables of our human experience? All those who benefit from the higher education-government complex, that’s who. I’m done promoting this perverted ideology. Today, one can learn more valuable and applicable information on YouTube than one can learn by completing many four-year curricula on offer at America’s top-ranked colleges. Career, technical, and experiential education in all of their many forms – trade schools, apprenticeships, gap years, a paying job doing just about anything –  are the best fit for many individuals who’ve just graduated high school. We are doing a disserve to students if we provide only college counseling. We are doing a disservice to students if we only provide college and career counseling. We must educate our students to pursue their own individuality and we must expose our students to the diverse options that exist after high school graduation – from the armed forces and community colleges to gap years and apprenticeship programs. I no longer have any desire to work in a school that trumpets its college admissions statistics, name drops the elite colleges and universities its students have matriculated into, or even slaps the name “College and Career” before the words “Counseling Office” or “Guidance Office.” In all of these scenarios, schools are giving colleges, universities, and employers far too much control of our youth. Students need to be empowered to think big and dream big. That requires not anchoring high school counseling, guidance, or advising to college or career at all.

At a time when long-standing traditions and institutions are actively attacked in our country on a daily basis – mainly from those who’ve been indoctrinated by or are employed by higher education institutions – I’m going to join all those in favor of tearing asunder the part of the past that I don’t like; don’t call me a “Director of College Counseling” or “College Counselor” anymore. It’s giving four-year colleges and universities, corporations, and governments – all of which are in business and are big business – way too much power over all of us. For as long as I continue to help students and families transition from high school to what comes next, from this point forward, if you are going to refer to me as a “Director” of anything, please refer to me as “Director of What Comes Next.” “What Comes Next Counselor” also has a nice ring to it. In return, I promise to provide you a “What Comes Next” guidance experience that exposes you to the full diversity of post-secondary options. Even if 100% of my students continue to enroll in four-year colleges and universities, if my recalibrated approach to post-secondary guidance gives even one student or family pause to consider the benefits of attending a community college while working a full-time job, or pursuing an apprenticeship, or taking a gap-year, or joining the military, or getting a job as a waiter, or earning a degree abroad, or starting a business I will have earned my title as “Director of What Comes Next” and I will feel so much better about myself knowing that I am no longer a cog in the wheel of the American higher education-government complex that has for far too long entranced far too many Americans.

Yet, most of all, I will feel great for the young men and women I work with every day because once they see a four-year college or university is not the be all end all, maybe some of them will calm down, drop out of a few of their extracurricular activities, and use their spare time to pick up and read a book like Great Expectations or Candide or go on YouTube and watch for free the full thirteen installments of Civilisation: A Personal View by Kenneth Clark. There is no doubt that after doing so students will be closer to gaining a healthy perspective on life than they ever could playing America’s obscene college admissions game.

I may still be the CollegeMeister, but I will remind all with whom I work that where one goes to college (if they do at all) or where one works 40+ hours each week (if they do at all) does not define a person. If anything, the sobriquet CollegeMeister is more apt than ever because I have not just mastered the Byzantine art of getting into the world’s “top colleges;” I have freed my clients, my colleagues, and myself from colleges’ former power over all of us, and I look forward to helping others see the light. No longer will colleges be the masters and the rest of us their slaves.

Thoughts and Prayers Aren’t Enough in College Admissions Either

Posted on April 22, 2019 by Patrick O'Connor Leave a Comment

Earlier this month, I was trying to figure out what day it was.  Rather than look at the calendar, I simply looked at the College Admissions Facebook page on my computer screen.  There was one story about the record low admit rates at Ivy League colleges, four stories about how most colleges admit a vast majority of their applicants, and two or three reminders that it’s all about what you do in college, not where you do it.

“So” I said to myself, “it must be April 10th.” And I was right.

There is something equally comforting and disturbing about the college admissions grieving cycle. It begins in late March, when we all bemoan it’s easier to get struck by lightning than to get admitted to a selective school.  Even the recent admissions scandal, replete with movie stars and lots of cash, played right into the timing of the “ain’t it awful” phase.

Early April gives way to requests for help with aid packages and muffled cries for some kind of reform from the madness of the application process.  Mid-April begins the search for schools willing to accept great kids who somehow ended up with “nowhere” to go, and late April finds us back in the trenches, asking about colleges for really bright juniors who want to study Hungarian and elephants.

This is our version of thoughts and prayers.  Like legislators tackling school safety, we look at the misshapen blob college admissions has become long enough to be horrified, only to get swept away by the need to make the broken system work just one more time, if only for the benefit of next year’s hardworking seniors. Major changes are just too far out of reach, and minor changes make no palpable difference, so we sigh and carry on, hoping a thoughtful social media post or two will somehow turn the tide. Real change, it seems, is beyond our grasp.

It isn’t.  Like anything else that’s out of shape, moving in a new direction requires a little bit of time, and a ton of vision.  No one in this profession is short on vision; they’re stymied by how to bring that vision to life. Here are some starter ideas.

College Admission Personnel who want to open up college access have all kinds of small projects that, when regularly tended to, can take on lives of their own.

  • Buy lunch for someone on your student success team, and get an overview of their work.  What students are doing well once they’re on campus, and which ones aren’t? Is there anything your institution can learn from the success of Georgia State, understanding that student success is far more than a cut and copy endeavor? What does any of this mean about who you’re recruiting—and, more important, if they have no idea who’s succeeding and why, why not?
  • If you have two counselor fly-in programs, cut it to one.  Use the new-found money to hold a three-day College Counselor Workshop for any school counselor in your area with less than five years’ experience.  As a rule, counselor graduate programs teach nothing meaningful about college counseling.  You know the counselors who know their stuff, and you have a NACAC affiliate at your disposal.  Bring them in, and let them train your local rookies.
  • As long as you’re at it, have coffee with the director of your graduate counseling program, and ask them if you can have a three-hour class period to talk about college admission.  Most counselor educators will have the humility to admit they’ve been out of the college admissions game too long, so they’ll give you the time.  Bring along two of your favorite counselors, and the grad students will be begging for more.  If you don’t know what you’d do with those three hours, I have a program that’s in the box and ready to present, and you can have it.
  • Call a test-optional college that looks like yours and ask how it’s going. The argument that test optional is a ruse to raise average test scores means nothing to the bright kid heading to University of Chicago this fall who can’t even spell SAT.  If colleges that look like yours have figured out test scores mean nothing in the application of a straight A student– and they have– maybe your school could open things up, too.

High School Counselors  have eight bajillion kids on their caseloads and duties that have nothing to do with counseling.  That said, find a way to get to work twenty minutes early once a week, and pick one of these projects to work on:

  • Shoot an email to the professional development chair of your NACAC affiliate and volunteer to be a mentor.  Less than thirty graduate programs in the country devote a course to college counseling, and it’s showing.  What you know about this profession will be an oasis to a new counselor, and most of the mentoring can occur through email and phone calls.
  • Look at your messaging about college options.  Do you tell students and parents about test optional colleges, community colleges, or state colleges with amazing residential programs?  Use this time to bring yourself up to speed on the paths your students aren’t taking, then put together a plan for spreading the word to parents and students.
  • When’s the last time you talked college with your middle school and elementary mental health partners?  Opening up postsecondary options is as much a matter of changing the mindset of parents as it is presenting options to students—and if that’s starting in ninth grade, forget it.  Ask your NACAC affiliate for grant opportunities to strengthen your K-8 postsecondary curriculum, and build the partnerships needed to make it work.

No one in this business was surprised last month to discover the wealthy have an advantage applying to college. What may come as a surprise is how much we can change that dynamic by throwing our hearts behind that change with twenty minutes a week, giving tangible shape to our thoughts, prayers, and deepest hopes for this profession.

University of Maryland vs. Penn State

Posted on January 27, 2017 by Craig Meister

If you only have one more spot to fill on your college list and it comes down to University of Maryland College Park or Penn State University Park here are the factors you should consider before making the final cut.

Key Ways Independent Educational Consultants Support College-Bound Students

Posted on December 4, 2016 by Craig Meister

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Hiring an independent educational consultant (IEC) to help navigate the college admissions process is a growing trend, particularly among “high achievers,” according to a report recently released by Educate To Career (ETC), a nonprofit data provider serving the higher education market.

Since 2010, the annual growth rate of revenue in the college consulting industry has ranged from eight to ten percent, with revenue generated by consultants in 2015 reaching about $800 million.  ETC also reports that 32% of families with annual household incomes greater than $100,000 hired college consultants in 2015. And among families hiring consultants, 85 percent of households have at least one parent with a college degree and 75 percent reported student SAT scores above 1200.

The Independent Educational Consultants Association (IECA) agrees.  Not only has membership in the organization grown exponentially over the past ten years, but IECA can point to the significant impact independent educational consultants have had on the college search and admission process. For example students working with an IECA member are much more likely to attend college out-of-state (20% nationwide vs. 69% of those working with an IECA member) and are much more likely to attend a private college (16% nationwide vs. 68% of those working with an IECA member).

And although numbers are still relatively small, the CIRP (Cooperative Institutional Research Program) 2015 Freshman Survey reports that for four consecutive years, the percentage of students describing the role of private college consultants in their college search as “very important” has increased.

In the meantime, the US Department of Education reports that public school counselors (including elementary and secondary) have responsibility for an average of 476 students—a caseload well above recommended levels. And the National Association for College Admission Counseling (NACAC) finds that on average public school counselors spend only 22 percent of their time on postsecondary counseling.

And so a clear and compelling niche in the market for college advising services is widening.

Not so long ago, college consulting was considered a “Park Avenue” kind of luxury, which only the wealthiest families could afford. With counseling workloads reaching the breaking point and the process becoming a hopeless tangle of shifting policies, middle class parents and students are increasingly reaching out for support.

But beyond the numbers, families engage independent educational consultants (IECs) because they are

  1. Available. Consultants aren’t tied to a school, a school district, or a school calendar. They work with students in the immediate neighborhood or across the world thanks to readily available technology. Not surprisingly, consultants do much of their most important work over the summer months getting seniors ready for the admissions process, and many work long weekend and evening hours—after team practice or between dinner and homework.
  2. Responsive. It’s part of the business model. Consultants have to respond promptly to emails, phone calls and other forms of inquiry or they’re quickly out of business (see 13 below). Deadlines are everything in the world of college admissions and no one is more aware of time constraints and the need for immediacy than independent educational consultants.
  3. Knowledgeable. Consultants spend significant time visiting college campuses and attending professional workshops, conferences, or college fairs. It’s no secret that colleges have different personalities and management practices. But it’s virtually impossible to get a feel for these personalities or keep up with changes in programs and facilities without visiting on a regular basis. Yes, it’s expensive and time-consuming, but the best consultants devote as much as 20 percent of their time being the eyes and ears of the families they serve.
  4. Credentialed. Reputable consultants maintain memberships in organizations such as IECA, the Higher Education Consultants Association, (HECA), NACAC or local NACAC affiliates—each of which sets individual membership requirements demanding years of specialized experience, education and training, and a firm commitment to continuing education.
  5. Specialized. One size seldom fits all, and IECs work hard to provide personal services tailored to meet the individual needs of students and their families. In fact, an increasing number of consulting practices are venturing into areas of specialization that include working with learning differences (LD), athletes, artistically talented students, or international families. There’s not a computer program or algorithm in the universe that could ever hope to successfully sort out the very human personalities, interests and needs IECs routinely encounter. And it’s often the personal interaction and specialized knowledge that succeed where Scattergrams fail.
  6. Up-to-date. ZeeMee. Coalition. College Greenlight. Slideroom. Enrollment management. Predictive analytics. IECs work overtime keeping current on trends in the admissions industry.  They know which new month is being added to the College Board calendar for 2017 and which is being dropped for 2018. They’re watching ACT transition to a digital test and analyzing how recent changes in standardized testing affect admissions and admissions policies.  As the industry moves toward greater reliance on technology to track students and make admissions decisions, it’s increasingly important for families to have professional guidance that can translate terminology and is dedicated to staying on top of technology as it relates to college admissions.
  7. Unbiased. Because they voluntarily agree to decline any and all offers of compensation from schools, programs or companies in exchange for placement or referral, IECs are able to maintain independence and offer truly unbiased opinions and recommendations. They are free to compare and contrast various educational opportunities and programs, so as to offer their families the best possible professional advice.
  8. Local. Most consultants work locally, with students in their surrounding communities. They are familiar with individual school district policies and the administrative quirks of local high schools. They know course sequences (which vary from district to district) and how to find classes or programs that may not be available within a student’s high school. Sometimes they know teachers and school counselors and can help students make course selections based on experience with a particular high school. While the internet is fine for some kinds of advising, the face-to-face mentoring services offered by IECs are often the most valued by students and their families.
  9. Ethical. As members of the above-mentioned organizations, IECs must adhere to NACAC’s Statement of Principles of Good Practice (SPGP), which governs the actions of consultants in their relationships with students and families, schools and colleges, and with colleagues.
  10. Supportive. IECs provide the buffer between an increasingly stressful process and families trying to sort out the shifting sands of college admissions. Changes in policies and procedures together with unpredictable outcomes inevitably produce anxiety. IECs are sensitive to their role in the process and commit to helping reduce stress for students and their families. There are no “best” colleges—only “best fit” colleges in the world of highly-skilled and knowledgeable consultants.
  11. Connected. IECs seek out businesses and colleagues who provide additional services needed by college-bound high schools students and their families. They often know the best tutors in the hardest subjects and can recommend test prep companies with solid track records of success.
  12. Committed. The best consultants are committed to the idea of college access for all—regardless of background, race, or income. And most provide pro bono services to low-income families or they serve in volunteer programs designed to raise awareness of college and financial aid opportunities. Educational consultants support their communities and provide behind-the-scenes services most of which you’ll never read about in the popular press.
  13. Cost-effective. Mistakes in this business can be costly.  They can result in lost opportunities, wrong placements, wasted time or painful transfers. A quick cost/benefit analysis suggests that investing in a knowledgeable consultant at the front end of the admissions process can be a cost-effective means of increasing the likelihood of positive outcomes for the applicant, including overall satisfaction with college choice, greater possibility of on-time graduation and more viable financial aid options.
  14. Parent-recommended. Anyone in the consulting business will tell you no amount of marketing ever brings in as many clients as simple word-of-mouth. Informal surveys of IECs suggest that as many as 90 percent of families seeking college consulting services are referred by other families. The best consultants are well-known in the community and respected for the services they provide. It’s as simple as that.

Nancy Griesemer is an independent educational consultant and founder of College Explorations LLC. She has written extensively and authoritatively about the college admissions process and related topics since 2009. Never miss one of Nancy’s articles – subscribe to her mailing list below.

This One Characteristic Trumps Leadership

Posted on February 16, 2016 by Craig Meister

Don't Copy; Be Original

Forget about the leader-follower paradigm, which argues that to get into a top college you need to be a leader and not a follower. There is something that is even better than being a leader if you want to give yourself the best shot of admission to all the colleges and universities on your list.

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