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Three Times You’ll Be Glad You Didn’t Blow Off College Visits

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“I’ll visit the campus if I’m admitted. Visiting takes too much time; besides, I’ll probably just go to the top school that admits me.”

For students who have the means to travel, but who plan to give more weight to rankings than personal fit in their final college choice, skipping exploratory college visits might represent a reasoned admissions strategy.

“After all,” they surmise, “wouldn’t it be a waste of time to explore a college in person before you even know if you will receive an offer of admission?”

No, for so many reasons that have nothing to do with rankings. But regardless of how you plan to select among any of your admission offers, a preliminary college visit can affect whether or not that offer is even made.

To put yourself in the best position possible as a candidate for admission, visit the campus before you submit your application. Here are three times you’ll be glad you did:

1. When the school tracks demonstrated interest

Many schools track demonstrated interest in the hopes of increasing their yield (the percentage of students offered admission who enroll). Since schools only want to admit students who will accept their offer, they use big data to gauge your enrollment intentions; a visit to campus will help you signal your intentions to enroll (if admitted) more convincingly.

Beyond the admissions presentation and campus tour, your visit provides additional opportunities to demonstrate interest, such as introducing yourself to your regional admissions representative (that’s the person who will manage your application) or setting up an on-campus interview. The more communication you initiate, the greater your level of interest and your likelihood of accepting an offer of admission (according to the enrollment management software that will be tracking it); therefore, the greater your chances of receiving one.

2. When the essay prompt is: “Why Us?”

Supplemental essays provide a college with more information about you. The most common supplemental essay prompt is some version of “Why Us?”

For example:

  • How did you first learn about Vassar and what aspects of our college do you find appealing?
  • What are the unique qualities of Northwestern that make you want to attend?
  • What excites you about attending Notre Dame?
  • Please discuss why you consider Duke to be a good match for you

If you have visited campus you will be able to enhance any “Why Us?” essays with references to your own live experiences. Your genuine, specific observations or anecdotes will help you make more concrete connections between what you are looking for and what the college offers, resulting in a better supplemental essay. Better essays increase your odds of admission.

3. When you are placed on the waitlist

Students who receive a waitlist spot each spring in lieu of an offer usually have to move on — the chances of that changing to an offer of admission are usually slim.

But if this happens to you at a school you still very much want to attend, you can ask for further consideration. You’ll strengthen your position if you can point to continued academic success, recent achievements, and the school’s place as your top choice. While you are making your case — and making it clear that you will attend if admitted — think about how much more believable you will be if you can mention your campus visit…

Colleges certainly understand when expenses and long distance prevent students from coming to campus before they apply. But if you can manage to get there on a weekend or school holiday, consider how you may increase your admission possibilities by scheduling a visit before you apply.

‘Senioritis’—coming to a high school near you

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For high school counselors and teachers, the symptoms of “senioritis” are all too familiar—an ‘I don’t care attitude’ characterized by lack of motivation and general bad behavior.

It usually strikes some time shortly after seniors receive college acceptance letters. And for those with early results, symptoms may start appearing as soon as mid-December.

School administrators report that the onset of senioritis usually coincides with warm weather and only becomes epidemic once the last Advanced Placement test has been completed.  It tends to be very contagious among second semester seniors, who are “so over” high school, they put social before school.

The CDC doesn’t track senioritis.  But judging by the uptick in daytime activity at the mall—before, after, and during school hours—it seems that many high school seniors are succumbing to advanced stages of what can be a crippling disease.

Although easy to catch, senioritis is hard to cure. Symptoms include skipping class, neglected homework, dropping out of extracurricular activities, failed tests, and way too many lapses in judgment or integrity. You can chart outcomes on a graph: as absenteeism increases, grades decline.

And devoting class time to Snap Chat, Instagram and Twitter may signal senioritis is out of control.

For extreme cases, a strong dose of discipline is required as students mindlessly indulge in troublesome behaviors including but not limited to pranks, truancy, substance abuse, or totally inappropriate postings on the Internet.

And there are consequences. Colleges accept students on the condition that grades and behavior will remain acceptable.

Decision letters contain carefully worded statements that usually read, “Your admission is contingent on continued successful performance,” meaning the last official part of your application process will involve a review of your final transcript as well as a report from your school counselor. For an interesting reference, UC Santa Cruz spells out their terms and conditions in excruciating detail on their website.

And here is an example from the University of Michigan of how the warning works

As an admitted freshman, the University of Michigan expects all aspects of your academic performance and conduct in your senior year to be consistent with the record you presented upon admission. Any significant decline in your academic performance, such as three or more C’s, any D’s, E’s or F’s, may be cause for revoking admission. Declining grades or a significant change in curriculum may also be cause for revoking admission. Although senior year grades are reported directly to the Office of Undergraduate Admissions (OUA) and reviewed, it is your responsibility to advise OUA of any serious decline in grades or changes in course selections previously entered on your application.”

 Failure to live up to expectations can have painful consequences such as

  • a rescinded offer of admission,
  • placement on academic probation before you even begin college,
  • delayed or second semester start,
  • remedial coursework,
  • a mandatory gap year to grow up,
  • loss of Advanced Placement credits or
  • reduced financial aid.

No kidding, these things happen.  Seniors who earn D’s during second semester may find they have no college to attend in the fall or suffer a serious loss of scholarship dollars. And those who blow off Advanced Placement exams stand to lose course credits worth a significant amount of money or a fast pass to early college graduation.

Statistics related to revoked admissions are notoriously difficult to obtain—no one really likes to talk about it. A few years ago, the National Association for College Admission Counseling (NACAC) reported that 1 in 5 or about 22 percent of colleges surveyed revoked offers. And the average number of offers revoked more than doubled from 10 to 23 per school in one year.

In an interview with the Daily Pennsylvanian, Dean of Admissions Eric Furda said the Office of Admissions usually sends warning letters to admitted students if they detect a “pattern of lower grades” or a failure.  Students are asked to provide an explanation, after which a decision is made on an appropriate course of action.

And it can be really costly*:

Your case has been reviewed by the Dean of Emory College and myself. I am sorry to inform you that our decision is to revoke your admission to the Emory College Class of 20–. I realize this turn of events is of great disappointment to you. On behalf of the Admission Committee, I want to extend our sincere appreciation for your interest in Emory. Should your interest in Emory persist, you may apply again to Emory College as a transfer student next year. Please note that we require one full year of college work and have a postmarked deadline of June 1st for transfer. Lastly, I offer you my best wishes for a productive, and above all, rewarding college career. Sincerely, Dean of Admission for Emory University.”

One local family was put to the test tracking down an errant son who took off for a mission trip to a remote part of South America immediately after graduation.  On receipt of a final grade report containing two “C’s,” the boy’s prestigious university sent an email demanding an immediate explanation with a clear threat that revocation of his admission was possible.

The young man was eventually located and provided access to internet services which he used to email a detailed explanation and apology to the college. He entered his freshman year on academic probation.

Note that colleges have more incentive than ever to take back offers. With record-breaking applicant pools, unexpectedly high yields, and huge wait lists, schools have many enthusiastic applicants happy to take the places of previously-admitted students who dropped key academic classes, let grades slip, or otherwise got in trouble.

In March, the University of Virginia invited several thousand students to be on their wait list, and not all have been released yet. You can bet a bunch of those kids would jump at the opportunity to grab a spot regardless of how it becomes available.

Most seniors will finish the year knowing they’ve completed a job well-done. This warning is not for you.

For those who haven’t quite managed to turn in your last three English assignments, please come home from the beach now…

*From a collection assembled by Kevin J. Kuczynski, Warren Consolidated Schools

The Common App steps up for transfers

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Eastern Mennonite University is one of nearly 40 colleges joining the Common App for 2017-18.

At its annual “Member Summit” last week in northern Virginia, the Common Application announced the release of a new transfer application specifically designed to accommodate students taking alternate pathways to college.

According to the National Center for Education Statistics (NCES), “traditional” students or those enrolling immediately after high school and attending college full time, represent only about 15 percent of the current undergraduate population. The remaining 85 percent, or about 15 million undergrads, includes students who begin their post-secondary careers at two-year colleges or are military and veteran students, adults returning to higher education to complete degrees or certificates, and adults beginning post-secondary education for the first time

Recognizing that these nontraditional students are very different from the teenagers ordinarily associated with the college application process, the Common App for Transfers will provide a “modern interface, an intuitive flow, and a user-friendly portal” for applying to multiple programs with one set of application materials.

“Providing a dynamic and robust application for this important, but under-recognized group of learners will promote inclusiveness and expand educational opportunity for more individuals who are seeking post-secondary education,” said Jenny Rickard, President and CEO of The Common Application.

The new application will be released in collaboration with Liaison International, a leading admissions management and enrollment marketing group with particular experience in graduate admissions management.

“We are excited to be working with Liaison on these initiatives, which will support access both by expanding the student population we serve and by providing our member colleges and universities with the data insights they need to better understand overall enrollment patterns and achieve their goals,” adds Rickard.

According to the Common App, the new transfer application will better serve returning adult students (over the age of 25 and representing 38 percent of undergraduates) and students applying from two-year programs (43 percent of all undergrads), by presenting a more streamlined and simplified application experience, as admission requirements are often different for these applicants.

The new transfer application will be available in early 2018 for an “early adopter” group of 10 to 12 colleges and universities, with a full release set for August 2018. New data analytics tools, which will provide insights about both first-year and transfer applicants, will be available this fall. To support this initiative, the Common App will be convening a Transfer Advisory Committee in early June 2017.

Along with the new Liaison partnership, the Common App recently announced the addition of nearly 40 new members as well as  several innovations to the current platform including Google Drive integration, a self-reported transcript, advising and recommender enhancements, and additional Spanish language resources.

“Throughout its history, The Common Application has continuously leveraged technology to evolve from a paper-and-pencil application to an online resource and innovative application center used by more than 3 million prospective students, applicants, and recommenders annually,” said Rickard.

And the new transfer application addresses an important and growing population of students seeking ways to discover and link-up with “best fit” four-year programs.

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The single best guide to all things that ‘matter’ in admissions

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In the months immediately following publication of the third edition of Admission Matters, Sally Springer, lead author, was quite certain there would be no fourth edition. As Springer freely admits, “Updating a book like Admission Matters takes a great deal of time and effort and it essentially takes over your life for many months.”

Springer is right of course. But lucky for us, she and her co-authors, Jon Reider and Joyce Vining Morgan, had a change of heart and recently got back together to produce the fourth edition of Admission Matters—the single, most useful college guide currently on the market.

“Admission Matters is not just comprehensive, it’s a paper version of a great college counselor,” commented Maria Furtado, executive director of Colleges That Change Lives.

Jennifer Delahunty, former dean of admissions and financial aid at Kenyon College, agrees, “Filled with both common sense and sage advice, the fourth edition of Admission Matters is the only guide any high school student—and his or her parent—will ever need.”

Since publication of the last edition in 2013, there have been remarkable changes in financial aid, standardized testing and application platforms. Application numbers have exploded, pushing selectivity to the limits of comprehension at a number of elite colleges. And the skyrocketing costs associated with a college education continue to far outpace annual increases in the cost of living.

From the outside looking in, the entire process of selecting and applying to colleges appears totally out of control—characterized by neither predictability nor humanity.  And instead of looking forward to their next chapter, high school students and their families have come to dread even starting the conversation.

But along comes Admission Matters with a reassuring message—“College admissions does not have to be, and should not be, an ordeal.”

To back this up, the Admission Matters team worked hard to update information and incorporate changes in an easy-to-understand narrative designed to give readers confidence in themselves and their ability to master the process and not have the process master them.

While the fourth edition of Admission Matters will look familiar to those who have read and relied on the third edition, there is a good deal of new material “sprinkled throughout” in addition to thorough updates—some even made at the page proof stage, when they were important enough.

 

As someone who annually reads and reviews a considerable number of college guidebooks, I’m very choosy about which ones I recommend.  In fact, the list is very short.

Since I discovered Sally Springer and her book at a NACAC conference several years ago, Admission Matters has been and remains at the top of that list. This is because I want to recommend a guide that is up-to-date, accurate and offers the kind of advice I offer to families, in user-friendly terms.

Following its predecessors, the fourth edition of Admission Matters is thorough, crystal clear, and very direct about what college applicants need to do and how to do it.

The authors are seasoned professionals with more than 100 years of experience in secondary and higher education in the roles of high school teacher and college counselor, college admissions officer, college professor and administrator, and independent educational consultant. They are parents themselves who have undertaken the college admissions journey with their own kids.

Admission Matters covers all the nuts and bolts of college admission—from developing a balanced college list to applying for financial aid. Tucked into appendices, there are worksheets, an application timeline and an annotated list of additional resources.  And to keep Admission Matters as current as possible, the authors are maintaining a website with free updates and additional materials.

I highly recommend Admission Matters to anyone with a college-bound student going through the process this fall or anyone wanting to be a little bit better prepared for the future.

And this recommendation goes for admissions professionals in colleges, schools, or working independently.

You won’t find a better, more comprehensive admissions guide on the market today.

Admission Matters is available online (on Amazon via the image below) and in bookstores everywhere.

James Madison University goes ‘test-optional’ for 2017-2018

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James Madison University

Joining a growing number of colleges and universities, James Madison University (JMU) will be rolling out a test-optional admissions policy for 2017-18. Students seeking admission will no longer be required to submit tests results from either the SAT or the ACT as part of the JMU application process.

Unlike other Commonwealth universities, which have also decided to downgrade reliance on standardized tests in admissions, JMU will not be adding any “strings” to their new policy. There will be no minimum GPAs, similar to test-optional policies in use by Christopher Newport University, George Mason University or Virginia Commonwealth University.  Applicants will be entirely free to decide whether they want to include test scores along with their applications.

“We’re providing applicants to Madison the opportunity to build their best application which could include test results, recommendation, or personal statement,” explained Joe Manning, JMU’s Associate Dean of Admission. “We’ve determined that our students’ high school curriculum is a more consistent indicator of their academic success.”

As the university works to update their website to reflect the change in policy, information on the application process for the coming year has been communicated during on-campus information sessions, including one for counselors last month.  In a nutshell, JMU will only require that applicants submit an application for admission (one choice will be the Coalition Application), a high school transcript, and a senior schedule of classes. An applicant can also submit, if they choose, a personal statement, a letter of recommendation and/or standardized test results to be used in the review of their application. Because this is a substantial change from how things were done in the past, JMU is developing a method for applicants to request the university delete test results that may already be on file in the admissions office.

The new policy didn’t come as a huge surprise to counselors who have worked with Madison over the years. It’s been evident by their decisions that application readers placed significant importance on information conveyed via the transcript—grades and consistent rigor of coursework throughout high school. Test results, while considered, appeared to be of secondary importance in Madison’s admissions decisions.

And JMU is joining an impressive group of colleges and universities that have made the decision to reduce the role of scores in admissions.  According to the nonprofit National Center for Fair and Open Testing (FairTest), the list of test-optional schools has grown to more than 950 accredited institutions awarding bachelor’s degrees, with more than 275 highly “ranked” in their “tiers” by U.S. News, including such familiar names as Bowdoin, Mount Holyoke, Pitzer, Smith, Trinity College, Wesleyan, Wake Forest, Providence and College of the Holy Cross.

In addition to James Madison, the most recent schools to announce test-optional policies are Emerson College in Boston, University of the Ozarks and Wofford College in South Carolina.  In the DC/Maryland/Virginia region, American, Catholic, Christopher Newport, GMU, George Washington, Goucher, Hampton, Hood, Loyola Maryland, Marymount, Old Dominion, Radford, Roanoke, Salisbury, St. John’s College, Trinity Washington University, Mary Washington, VCU and Washington College have either test-flexible or test-optional policies in place.

There appear to be a number of reasons for the recent “surge” in test-optional colleges. According to Robert Schaeffer, public education director for FairTest, “Admissions offices increasingly recognize that they do not need ACT or SAT scores to make good decisions. They know that an applicant’s high school record—grades and course rigor—predicts undergraduate success better than any standardized exam.”

Register NOW: Test sites are in short supply for August SAT

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When the College Board first announced the addition of an August test date for the SAT beginning this summer, cheers went up among those who had lobbied for adjusting the test schedule to accommodate the reality of earlier application deadlines. ACT added a September test several years ago, which turned out to be enormously popular among students with time to prep over the summer who wanted one last try before going the early admissions route. And the College Board finally saw the wisdom of doing the same.

But enthusiasm for the August test date wasn’t universally shared, particularly among test site administrators in school districts starting late in August or after Labor Day. They could easily see how difficult it would be to open buildings and find staff willing to end summer vacations early to proctor one more test.

And it appears they were right. A quick comparison of test site availability for the August 26 SAT as compared with the October 7 SAT shows that so far the College Board has come up a little short in finding seats for the test.

For example, the College Board ordinarily offers up to about 40 sites that are considered a reasonable distance (under 40 miles) from my Virginia zip code. For August, there are only 12 locations, and they do not include the high schools closest to my home which have been popular sites in the past. Instead of traveling 3.6 miles to take the test, my nearest site is about double the distance away–admittedly not too much of a hardship as long as seats remain open. But I certainly would not want to have to travel to some of the further locations suggested by the College Board, which would take me 35 miles from home and across the Washington Beltway!

Using information provided by the College Board, it appears that about 1,970 sites in the U.S. (including D.C., Puerto Rico and the Virgin Islands) will be administering the SAT and SAT Subject tests on August 26. On October 7, however, almost 3,440 sites will be giving the test.

In Virginia, there will be 134 test locations for October and 84 in August. Pennsylvania will open 231 sites in October, but only 87 in August. In New York, it’s 263 locations for October, and 53 in August. Massachusetts has 140 test sites in October and 37 in August. And in New Jersey, students will have 203 locations from which to choose in October, but only 69 in August.

Note that the number of available test sites offered doesn’t necessarily correlate with or predict the number of seats available. In this area, it appears that the larger sites will be open for business in August, while some of the smaller sites have opted out.

The August date is also replacing the relatively unpopular January test, which will no longer be given. And it’s possible that sites simply don’t want to add another working Saturday to their calendars.

But given the convenience of the new August test relative to making decisions about application strategies—binding Early Decision vs. nonbinding Early Action vs. Regular Decision–and ensuring timely delivery of scores, it seems entirely possible that the new date could be very popular–possibly more popular than October.

“We’re seeing a great degree of interest for the August test in all of our markets, coast to coast. Students have so many academic demands as juniors. APs wrap in May, then final exams, and then the early application deadlines hit in Mid-October to November.  August stands out as an excellent time to take an SAT, fully prepared, with minimal academic distractions,” explained Jed Applerouth, founder and CEO of Applerouth Tutoring. “I’m personally a huge fan of summer testing.  Ideally students will be able to take these college assessments entirely on their own schedule.  The summer, not surprisingly, is one of the most spacious times for many students, affording them the time to focus, prepare, and go in with the greatest chance of success.”

In other words, if I lived in Massachusetts, New Jersey, New York, Pennsylvania or Virginia, I would be registering NOW and not later!

ACT is countering with a summer test of their own. In 2018, the ACT will be adding a July test date to the standardized test calendar.

Top colleges for Fulbright student awards in 2016-17

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Brown University

The U.S. Department of State together with The Chronicle of Higher Education recently announced lists of colleges and universities producing the most Fulbright students for 2016-2017.

And a spot on any one of these lists is one more bragging right for schools hoping to promote academic achievement to prospective students.  In fact, it’s way up there on the top of prestigious postgraduate opportunities including the Marshall, Rhodes, and Gates Scholarships.

Considerably larger in scope than the much older Rhodes Scholarship Program, the Fulbright Scholarship is the U.S. government’s flagship international exchange program. Since 1946, more than 370,000 “Fulbrighters” have participated, coming and going to more than 160 countries worldwide.

And it’s often a ticket to personal success.  To date, 57 Fulbright alumni from 14 countries have been awarded Nobel Prizes, and more Nobel laureates are former Fulbright recipients than any other award program.  In addition, 82 have received 88 Pulitzer Prizes, 29 are MacArthur Foundation Fellows, and 37 have served as head of state or government.

For prospective undergrads, the degree to which a college or university supports students interested in applying for honors such as the Fulbright can be an important consideration. And among those colleges that actively support global initiatives, the annual tally of grants offered may be a measure of institutional success.

The following are lists of top producers of Fulbright students by type of institution for 2016-2017:

Research Institutions
Brown University: 30
Georgetown University: 27
University of Notre Dame: 27
Harvard University: 26
University of Chicago: 26
Princeton University: 22
Columbia University 21
University of Michigan at Ann Arbor: 21
University of Pennsylvania: 21
University of Washington: 21
University of Wisconsin at Madison: 21
Yale University: 20
Stanford University: 19
Johns Hopkins University: 18
New York University: 17

Masters Institutions
Villanova University: 11
Loyola Marymount University: 8
Western Kentucky University: 8
Saint Edward’s University: 6
University of Portland: 6
City University of New York Hunter College: 5
Seattle University: 5
University of Scranton: 5
College of Charleston: 4
Elon University: 4
New Jersey City University: 4
Santa Clara University: 4
Trinity University: 4
University of Mary Washington: 4

Bachelor’s Institutions
Smith College: 17
Pitzer College: 15
Pomona College: 15
Oberlin College: 14
Bates College: 13
Bowdoin College: 11
St. Olaf College: 11
Amherst College: 10
Lewis and Clark College: 10
Carleton College: 9
Occidental College: 9
Depauw University: 8
Wellesley College: 8
College of the Holy Cross: 7
Grinnell College: 7
Hamilton College: 7
Middlebury College: 7
Wesleyan University: 7

Complete lists of Fulbright recipients are available on The Chronicle of Higher Education website.

6 reasons to tell a college you will NOT be attending

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As the days tick down to May 1—College Decision Day or the deadline by which many colleges expect responses from admitted students—a key part of the admissions process tends to be overlooked by excited applicants anxious to move forward with their lives.

Beyond simply showing gratitude and good manners, students really need to reach out to those colleges they will NOT be attending in the fall to let them know the final decision.

“Say ‘Thank you’ as well as ‘No, thank you’,” said Tara Anne Dowling, director of college counseling at the Rocky Hill School in East Greenwich, Rhode Island.  “Thank you for taking time with my credentials, thank you for answering my questions, thank you for offering me a scholarship—all of it!”

In the afterglow of finally making a decision and sending in a deposit, students tend to forget about the other schools that showed enough confidence in their credentials to make an offer.  Sadly, they fail to see how much of an investment colleges have in the students they invite and lose an opportunity to reciprocate the goodwill.

It’s normal to feel a little awkward about communicating to a college that you are basically “rejecting” their offer. Humans are wired to avoid confrontation and communicating bad news seems to fall in this category. But don’t let this stop you from doing the right thing.

And why does it matter so much?

  1. They care.  According to Ms. Dowling, admissions officers very often become “invested in the students they are recruiting.”  They’ve read your file, recommended you to the admissions committee, and sometimes fought on your behalf for your admission.  These same folks may have also nominated you for a scholarship or otherwise extended themselves professionally to advocate for you.  It’s disappointing when someone who believes in you doesn’t receive the courtesy of a response.
  2. Institutional memory.  Admissions representatives build relationships with high schools and counselors that allow them to take chances on candidates for whom the school advocates. These tend to be those applicants whose grades or scores might be below the usual admitted student profile. You help future applicants when you reassure colleges of your gratitude and respond with respect. Similar to many other organizations, colleges can have long institutional memories and one bad experience may take a long time to forget. And by the way, these institutional memories can extend to a younger sibling or a friend who may apply to the same college in the future.
  3. Continued investment.  All that mail and all the phone calls you may be receiving represent a continued investment in you. They cost both time and money. While you might find some of the recruitment tactics annoying, they should be a signal that at least one step in the process remains undone.  If for no other reason, eliminate the daily barrage of emails and uncomfortable phone conversations by letting someone know you’ve made a decision.
  4. Wait lists.  The sooner you let a college know you’ll not be attending, the sooner the admissions office can make arrangements to free up space on the wait list, if that looks like a possibility.  “Think of kids on wait lists who are dying to find out if they can have that place that is currently being held by you,” suggests Ms. Dowling.  “You can help colleges clean up their records and make room for other candidates!”
  5. Constructive feedback.  Once a college knows your decision, it’s likely they will want to know which offer you selected and why.  This is your opportunity to provide a little constructive feedback which might help them formulate future policies in areas such as scholarship or financial aid. You could also help them improve recruitment or change admissions policies to be more applicant-friendly in the future.
  6. Transfer.  If none of the other above-listed reasons to let a college know you’re not attending fails to move you, consider the possibility that you may be circling back to this same admissions office and asking for reconsideration in the form of a transfer application. It’s entirely possible that what attracted you in the first place may come to be more important after a year at another college.  Don’t lose the opportunity to maintain good relations with an admissions office that may have a second opportunity to admit or deny you.

It’s not hard to let a college know you won’t be coming. You can use the assigned online portal to accept or decline the offer or you can email or text anyone in the admissions office with whom you’ve been working.  OR, remember that big packet you got in the mail?  There may be a postcard asking for you to respond—thumbs up or down.

And by the way, don’t forget about all the others who helped you along the journey—counselors, teachers, school administrators, transcript clerks and outside recommenders. They’ve cared enough to support your applications, and they deserve to know your options as well as your final decision.

Never miss an opportunity to make a good impression.  Let everyone who has believed in you know what you’ve decided as soon as possible.  And then go out and celebrate!

Don’t Be Perfect and Other Tips for Your ZeeMee College Admissions Video

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Your story matters.

During the college admissions process, sharing your story as part of your application provides context and gives you the opportunity to introduce yourself. In the past, this has been accomplished by submitting at least one essay with your college application and at some schools, scheduling a personal interview.

Thanks to technology, today’s Snapchat Generation can also submit a concise video specifically geared to the college admissions process via digital video manager ZeeMee.

ZeeMee’s smartphone app helps you create a three-part video that can be viewed in a minute or two. It’s free of charge. Students own their content. Privacy settings prevent a student’s video from being searchable. And no special equipment is needed to make the video beyond access to an iOS or Android smart phone.

“Selfie-style is genuine and real,” says Courtney Vaughn, an admissions officer at Elon University in North Carolina. “Don’t hire a professional — keep it casual.”

Vaughn credits the ZeeMee videos with helping her “connect with applicants on a deeper level.” When she can glean additional knowledge about an applicant from their video, she says she will “take that nugget of information to the admissions committee” to advocate for the student.

To be clear, Vaughn says that “the students who are in the middle of the applicant pool at Elon benefit the most” from submitting a ZeeMee video. Providing the additional information, as well as taking the time to show interest and effort, says Vaughn, contributes another positive layer to an application that might need the extra boost.

Other ZeeMee partner schools may also consider a student’s submission to help them create a well-rounded class; or to select among applicants for competitive honors programs or majors. If you are applying to a school that encourages submission of a ZeeMee video or you would otherwise like to create one, here are some additional tips.

The Basics

There are three parts to a ZeeMee video: your Profile Information, the Video Feed and the Photo Album.

Your Profile Information features a snapshot of you with your name, high school, and graduation year, superimposed on a default image. (Later, you can select the photo you want in the background.)

The Video Feed gives you the opportunity to tell colleges, in your own words, what you want them to know about you. You have the option of recording a brief introduction, for example, and/or speaking about a topic of your choice. Optional question prompts on the Chat tab can help you decide what to share. Some examples of ZeeMee question prompts are Describe your high school and what you like most about it. Or, Who would win, Batman or Spider Man? Or, How would your friends describe you?

These prompts can get you thinking more about how to best showcase your character and values. Are there certain topics that resonate with you?  Do you have a compelling anecdote to share? What motivates you; or challenges you; or captivates you?  Take some time to think about what you want to say. And if you change your mind and want to delete or rerecord your video, you can!

Videos (whether your own, or responses to prompts) are limited to no more than 26 seconds each — but you can record as many as you like. You’ll make your own decision about how many videos compose your Video Feed; just remember that a shorter one is more likely to be viewed in its entirety, so try to keep your points succinct.

If you are camera-shy, no worries — not only is ZeeMee always optional, there are a variety of ways to tell your story — for example, a teacher, friend or slideshow can serve as your introduction.

Use the Photo Album section to bring your activities to life with images that showcase who you are and what you do. These images can spotlight your athletics, talents, hobbies, projects, skills, jobs, ideas, interests, family, and more! You’ll add captions of up to 5000 characters to describe what is happening in each photo to help the reader get to know you better.

Details and Dimensions 

Once you have the basics in place, continue to refine your presentation. Layer your Photo Album with a variety of images to tell your story, not just the ones that show off your accomplishments.

For example, if you have discussed several types of art mediums you enjoy, include photos of each, as opposed to five pictures of your watercolors, even if watercolors are the only ones that have earned you accolades. (Because your whole story includes your efforts with chalk and charcoal, too.)

If you love soccer, five images of yourself scoring goals will be redundant. Consider adding a photo of you working out with your teammates; or of your soccer jersey collection; or of whatever conveys more facets of your story. (After all, your ten-year relationship with soccer surely isn’t primarily about the goals you’ve scored…)

Students with just one or two activities can showcase those activities more deeply. If you do only make drawings in watercolor, for example, feature images that express variety another way, such as subject matter or color choice or even a progression of your art throughout high school, as opposed to five similar watercolors you produced for the same project with the same theme.

Or, if baseball is your thing, include all of the ways you express your passion — sure, you have some great photos of yourself in action as your high school team’s shortstop, but what about all those impromptu neighborhood street games you started in the summer and the trips to your favorite professional team’s stadium and the hours you spend playing catch while chatting with your best friend? Those are part of your story, too.

(Note: If you plan to use photos that feature friends or family, get their permission first.)

Prepare, then Share

If you open your ZeeMee account early in high school, you can upload possible content to your Photo Album as soon as you want. Later, when you are ready to put your video together for college applications, you can select the best photos, add captions and record your video responses.

To share your finished ZeeMee video with colleges, you’ll paste your video link on your applications ‘s ZeeMee field for partner schools. For other schools, you can add the link to the Additional Information or Anything Else You Want to Share section.  Other options for sharing your ZeeMee video with colleges include adding it to your resume; mentioning it in a thank you note to the college; or emailing it to your regional admissions rep. Also consider providing your ZeeMee link to your school counselor and anyone who will be writing you a letter of recommendation — it can help them get to know you better, too!

Short and Sweet

The last tip is to make every second of your ZeeMee video count by targeting the things that are most important to your story; be thoughtful about every image, caption or video you include. And again, welcoming the viewer to your world from a more informal, homey, casual perspective will help you connect more authentically with your application reader. Think: heart and soul, not perfect and polished.

Will a well-done ZeeMee video alone get you admitted to a school? No, but it won’t hurt, and could help boost a borderline candidate’s admissibility or increase the odds for selection to a more competitive program.

It will also be good practice — it is highly probable that this college admissions video will be just one of many personal digital portfolios our technology savvy Snapchat Generation will create during their lives. In today’s world, says ZeeMee director Ethan Lin, “a digital identity is no longer an option.” Lin points out that students already have a professional side that their activities and academics and experiences all speak to; with ZeeMee, they can showcase their story in an easy-to-use smartphone app where they are in control of what they share.

Questions colleges don’t always like to answer

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The recent announcement of plans to drop four varsity sports from the University at Buffalo’s (UB)  roster of Division 1 offerings pretty much puts a face on what counselors and other admissions professionals have been warning about the impact of funding cuts on both public and private institutions.

UB recently revealed that men’s soccer, men’s swimming and diving, baseball and women’s rowing will no longer be sponsored. This decision affects 120 students currently on team rosters (30 other students on those rosters will graduate this year). Although UB’s athletes have been offered the opportunity to stay in school with scholarships intact, the reality is they won’t get to compete at the D1 level. And competition for athletes who have spent a lifetime honing skills is pretty fundamental.

For these athletes or department heads facing academic program cuts, it’s no secret that college administrators and boards are increasingly being asked to make hard choices as they struggle with demographic and economic realities in a battle for long-term survival and institutional health.

And a divide is opening between financially healthy colleges versus those that are not, making it imperative for students and their parents to understand how financial constraints affect colleges, application processes, and admissions decisions.

Given the current economic climate, here are some questions colleges don’t always like to answer:

  1. How has the admissions office been affected by budget cuts?
    Even in the face of increased numbers of applications to process, admissions budgets aren’t growing. As a result, admissions offices are making do with less. Glossy view books and travel allowances are becoming scarce, as colleges seek additional ways to trim budgets while continuing to respond to front office demands for more applicants. With tight budgets to manage, colleges are increasingly relying on enrollment management programs to guide and support the admission process, effectively allowing technology to take over recruitment and some elements of application review. As a result, students need to understand that their privacy is constantly under attack by colleges attempting to probe both qualifications and interest. Toward this end, seemingly benign third-party organizations seek to obtain and resell key pieces of information, ranging from standardized test scores to family income, to colleges hungry for data that can be fed into algorithms designed to assess credentials and guess at likelihood of enrollment. In other words, through skillful use of technology, admissions offices are not only saving money but also manipulating metrics important to ranking and outside perceptions of “quality”—both vital to long-term institutional health.
  2. Has the application process been affected?
    To gain better control over the process and factors affecting selectivity and “yield” (the percent of students accepting an offer of admission), colleges are experimenting with different early action and binding early decision plans. Rather than setting up a process that encourages a single windfall of applications late in the season, admissions offices are looking for a more even distribution of work from September to May. And the appeal of early decision candidates committed to attending at the front end of the process is undeniable for both management and yield. Some colleges find it more efficient to force hard decisions earlier by denying larger percentages of early applicants—it takes time and money to read and re-read applications. Others prefer keep all options on the table by rolling large numbers of applicants into the regular pool. And given uncertainties inherent in a process that indiscriminately recruits and makes it relatively easy to submit applications, colleges look for ways to cover all bets by enlarging and employing wait lists—secret weapons in the battle to improve yield and control investment in financial aid. Seeking an early understanding of policies and being aware of the institutional incentives behind these policies may help guide application strategies. But given the number of uncertainties affecting budgets, staffing and priorities, don’t be surprised if what you thought you knew is no longer true. It’s not unusual for colleges to make substantial changes in application procedures—sometimes late into the year. So feel free to ask the question.
  3. Are priorities changing in financial aid?
    While the new timeline imposed by an October 1 FAFSA start date and the use of “prior-prior year” income information for determining awards suggests a more sensible and timely approach to financial aid, the jury is still out as to how successful the new plan will be for both students and institutions. At the same time they are dealing with various logistical issues, colleges formerly boasting of “need-blind” admissions or “no loan” packaging are reassessing their policies to ensure adequate financial aid resources remain available to the greatest number of students. Most but not all colleges offer merit scholarships that are important recruitment tools in the process. But variations in the balance between grants and loans in financial aid packages make some colleges appear more generous than they really are. It’s not unusual for colleges to engage in “gapping” (not covering full need) when offering financial aid, but the gaps appear to be getting larger. And be aware that not all guarantee merit scholarships for four full years. To save money without harming published freshmen retention rates, colleges may not continue scholarships after two years—even if all academic requirements have been met. Although it really pays to be a savvy shopper before applying and committing to a school, keep in mind that financial aid offices ultimately hold all the cards and their incentive is to keep costs low while at the same time recruiting top prospects. Understanding the institution’s approach to financial aid from the very beginning could save disappointment later.
  4. Are budget cuts affecting programs?
    Ask Buffalo’s baseball players or Temple’s rowers or the swimmers at the University of Maryland why this may be important. While some cuts cannot be anticipated, others may be planned and colleges have a responsibility to make them public. Be aware that the question isn’t limited to sports. Responding to increased pressure to emphasize more marketable majors, colleges are re-configuring programs—cutting some and adding new opportunities. At a more basic level, colleges may be quietly increasing class size, making it more difficult to get some majors, relying more heavily on teaching assistants (TA’s), or offering specific classes less often—even eliminating them altogether. Short of finding that a program or major has been done away with, students may experience difficulty finishing in four years if classes are overloaded or simply unavailable, especially in areas where coursework is highly sequenced. And if the prospect of transferring sometime in your undergraduate career doesn’t appeal, make sure the programs (including athletic) in which you are interested are on firm footing with the institution.
  5. Will there be changes in requirements for graduation?
    Sometimes this can work in your favor. Loyola University of Chicago reduced the number of credit hours required for graduation from 128 to 120. But because AP/IB or other outside college credits earned during high school can mean significant money both to you and the institution, take the time to see how these credits may be applied (toward graduation or specific majors) and ask if the college anticipates changes in these kinds of arrangements. For example, Dartmouth no longer grants credit for AP or IB examinations. Placement and some exemptions may be offered instead. In other words, Dartmouth can now count on four years of tuition payments from undergrads. And the questions can be even more complex involving credit for internships, co-ops or research. If the goal is to graduate in four years or less, it’s worth investigating if there are plans under consideration that might affect your ability to graduate on time.
  6. What is the impact on student services?
    Applicants don’t always take into account the real value of the student services component when considering colleges. As schools discover they can make money from room and board packages, students may find themselves limited by restrictive housing policies and meal plans. For lots of different reasons—including financial—colleges are limiting students to on-campus housing for more years. The more captive the audience, the less risk involved in building glamorous new facilities. But beyond day-to-day living, services also include everything from library or gym facilities and hours, to tech support, career advising, health/mental health services or academic support for writing centers and math labs. These should be “growing” operations, and if they aren’t, budget cuts in these areas might be concerning.

Because colleges won’t always volunteer the information, it’s important that you do some in-depth research and ask the questions necessary to understand potential game changers.

Make it your mission to test whether the college “experience” promised today will be there four years from now, and make sure the process by which you get there is clear.