The Common App is at it again! Today it released its “new visual identity” in the run up to its full application relaunch on August 1, 2019.
It was August 1, 2013 that Common App released its last “new and improved” version, which was riddled with bugs and a complete disaster functionally for weeks. Students in the high school Class of 2014 were not happy campers from August 1 – November 1, 2013. Neither were their counselors. College Admissions officials were also none too happy back in 2013 – so much so that the idea for the Coalition App was born of Common App’s 2013 breakdown.
Let’s hope the fresh new logo is not a precursor to disruptive changes to the functionality of the 2019-2020 Common App; after all, Common App has been pretty strong and steady over the last half decade.
So far, the new visual identity is only making its appearance on the front-end of the site. Once a student logs in, he or she still sees the Common App that has existed for the past six years and its associated branding.
On the open-access front-end of the site, Common App is going for cleaner lines and a more BigFuture-esqe look in its college search tools. So far, so good. The new site also features enhanced college search, upgraded applicant guides and recommender guides, video tutorials, and an expanded college roadmap designed to help students see themselves in all aspects of the college exploration and application process.
Common App has also introduced a new version of its Common App Ready toolkit to help counselors introduce Common App to their students and families.
While counselors and students wait for the official August 1, 2019 application re-launch we can only hope and pray that Common App curses don’t reappear every six years like some species of locusts…